Sustainability in the CBD Industry

CBD is now a multi-billion dollar industry and thus the question regarding its sustainability. Moreover, it is growing at a tremendous rate. In fact, very few industries are growing as fast as the CBD industry. It means that this is the right time to question the sustainability of the CBD industry.

People are increasingly using CBD as it is a natural health product. However, if something is natural, it does not essentially make it environment-friendly or good for society as a whole.

Additionally, it is worth understanding that in producing any product, many steps are involved. It is not just about growing or cultivation. It is also about CBD extraction, logistics, and the broader impact of various CBD business practices on the environment and society.

Sustainable CBD: What’s The Deal?

Before we continue our discussion about the CBD industry’s sustainability, we need to understand precisely what sustainability means.

As per the experts at Harvard business school, sustainability mainly means two things: the impact of any business on the environment and its effect on society.

Every business or industry has some positive and negative effects on the environment and society, and the CBD industry is no exception.

However, if we want to live in a healthy environment and care about the society we live in, it is essential to consider the sustainability of any industry. Fortunately, when it comes to CBD, there is strong evidence that its benefits outnumber the downsides.

is cbd eco friendly

Is CBD Eco-Friendly?

It would be correct to say that CBD is quite good for the environment. There are some firm reasons to make such a statement. Of course, cultivating, harvesting hemp, and producing CBD would cause some harm to the environment. However, the benefits of hemp cultivation outnumber. The total effect of the CBD industry is positive on the environment.

All parts of the plant are usable

When considering the environmental effect of CBD, it is vital to understand that hemp is not just cultivated for CBD oil production. What is impressive is that every part of the hemp plant is usable. Thus, its leaves and flowers may be used for CBD extract, seeds for producing omega-3 fatty-acid-rich oil, and its fibrous stalk to make ropes, papers, textiles, and more.

Since almost every part of the plant is usable, it means minimal wastage. Moreover, one can even use hemp seed cake as animal feed after oil extraction.

Good for soil and air

This is not to say that hemp cultivation does not cause any harm to the environment, but such damages are very few. Hemp grows quite quickly, does not demand much water, and does not need extensive use of fertilizers and pesticides.

Additionally, hemp leaves are pretty good at removing carbon from the air. Experts estimate that one ton of hemp may remove more than 1.6 tons of carbon from the air. Thus, the hemp plant is among the best plants for air purification.

Harvesting and extraction

When it comes to harvesting, it will cause some ill effects on the environment. Nonetheless, these ill effects are not more than any other crop.

As far as extraction is concerned, some of the extraction methods, like the use of supercritical CO2, are a more environmentally friendly way of CBD extraction. But on the other hand, using solvents or hydrocarbon gases is among the less environmentally friendly methods.

Helps produce ecofriendly products

Hemp fiber is widely used to produce textiles and paper. In addition, hemp textiles are readily biodegradable, unlike nylon or other synthetic fibers. Thus, a fabric made from hemp is entirely environmentally friendly.

Similarly, hemp help reduces deforestation or the cutting of trees. Using hemp for paper production is among the greener ways of paper production.

Impact on society

Sustainability is not just about the environment but also about the industry’s impact on society. Hemp cultivation does not cause harm to society in any way. On the contrary, studies have established beyond doubt that CBD is entirely safe for human consumption. It can help reduce the pain and suffering of people.

Ways to Limit the Environmental Impact of CBD Manufacturing

It is one of the less-discussed topics. Nevertheless, considering the ever-increasing demand for CBD products, it is the right time to understand more about sustainability issues. Below are a few of the things CBD manufacturing must consider to protect the environment.

  • Source hemp from local farms that do not extensively use fertilizers and pesticides.
  • Buy hemp from producers that actively practice crop rotation.
  • Produce CBD from non-GMO varieties of hemp only.
  • Use environment-friendly ways of extraction like supercritical CO2 instead of ethanol and hydrocarbon.
  • Use recyclable product packaging like glass bottles, recyclable papers, and more.

Additionally, for the well-being of society, manufacturers must ensure that their products are free of heavy metals, pesticides, and solvents. Thus, people should prefer CBD products that have been tested by reliable third-party labs.

There are other less-discussed ways of improving sustainability, as CBD manufacturers must invest in research regarding the safety and efficacy of various CBD products. It is vital to ensure that this multi-billion dollar industry fulfills its promise of good health.

Consumers can also play their role in promoting sustainability by buying high-quality and certified products only. For those living in the EU, it is good to buy CBD products that have been approved as a Novel Food by the EU commission. EU commission approval is one of the most reliable indicators of product quality.

cbd sustainability

The Best CBD Manufacturers for Sustainability:

There are many CBD manufacturers in Europe. However, Essentia Pura stands out due to its high focus on sustainability. Essentia Pura manufactures white-label CBD and private-label CBD products, which include full-spectrum CBD oil, and CBD skin care among others. In addition, Essentia Pura supplies CBD in bulk such as broad-spectrum CBD distillates, water-soluble CBD, CBG isolate, and CBD isolate among others.

Essentia Pura pays particular attention to sustainability. Below are some of the factors that Essentia Pura considers during its production processes to ensure sustainability:

  • Using only high-quality hemp – To make this happen, EU-certified industrial hemp, which is grown and cultivated without herbicides and pesticides, is used in our CO2 extraction process. The hemp plants are chosen carefully, grown organically, and harvested by hand with the utmost care from local farmers. This way, all of its CBD products are free of heavy metals, mycotoxins, and pesticides.
  • Traceability – The company pays particular attention to the origins of raw materials and ingredients used in the manufacturing process. It is vital to know the place of hemp cultivation and the methods used in cultivation.
  • Right kind of extraction process – Essentia Pura utilizes supercritical CO2 extraction, which is a highly environment-friendly extraction process. Unlike most other CBD manufacturers that use hydrocarbons due to their higher yield, Essentia Pura uses supercritical CO2 extraction not to damage the environment.
  • Certificate of Analysis (COA) – All Essentia Pura products, either in CBD in bulk, white-label CBD, or private-label CBD products, come with COA from dependable third-party labs. This ensures the quality of ingredients and confirms that the product is free from harmful impurities.

Surely, Essentia Pura is not alone in doing so. There are other companies producing high-quality CBD products. Nevertheless, according to testimonials, it would be confident to say that Essentia Pura is among one the best CBD manufacturers in Europe.

Contact us to learn more about our wholesale CBD products and how Essentia Pura ensures sustainability in the CBD industry.

CBD for Cats with Anxiety

Cats are pretty independent creatures though they might also develop anxiety. However, over time they have evolved and become more emotional. As a result, cats can develop a pretty strong bond with their human companions. Unfortunately, it means that they are also prone to anxiety.

Though they might not speak, they express their anxiety through altered behavior. In most cases, anxiety can be resolved by giving greater attention to cats. However, sometimes, quite like humans, they need some extra help.

Fortunately, many natural remedies that work for humans are also good and effective for cats. Natural remedies like CBD are preferred due to their better safety profile and subtle effect.

CBD for Anxiety in Cats

People have been using CBD for cats for some time now, and there is some clinical research to confirm that it works. It appears that cats also have an endocannabinoid system, and thus CBD works in cats similarly to humans.

One should preferably use THC-free CBD products in cats, as THC may cause unexpected effects. Thus, it is better to use CBD isolate-based products in cats.

can anxious

Cat Anxiety Symptoms

Though any cat may develop anxiety symptoms, but experience shows that adopted cats are more prone to such issues. Some cats are inherently more emotional, and thus they are more likely to be affected by even short-term separation.

Some of the symptoms of anxiety that cats may show are:

  • Changes in appetite
  • Significant change in behavior
  • Excessive grooming
  • Excessive attention-seeking behavior
  • Hiding away
  • Defecating or urinating in an unusual manner
  • Destructive behavior like scratching or chewing things

Generally, comforting your cat may help relieve anxiety. However, in some cases, symptoms may worsen and may need some extra effort or even require treatment.

What Causes Anxiety in Cats?

There could be many causes of anxiety in cats, though identifying the cause may not be possible in all cases. Moreover, it is worth understanding that all cats differ genetically and in their early life experiences. Thus, some cats are more prone to anxiety than others. For example, adopted cats are more likely to develop anxiety.

Generally, pets develop quite a strong emotional bond with their human companions, and thus separation is often the leading cause of anxiety. This separation could be due to going on holidays, or some other reasons like a human companion start working longer hours.

Sometimes the introduction of a new pet may also cause anxiety. Other causes could be changes in environment like moving to a new house.

Additionally, some unidentified health issues in a cat may also cause anxiety. That is why it is essential to visit a veterinarian if one observes any behavioral changes in their pets.

In rare cases, anxiety or emotional changes in human companions may also affect the behavior of pets, causing anxiety. Pets like cats and dogs are known to be very sensitive and have the ability to sense emotional changes in their human companions.

How to Cure Cat Anxiety

When it comes to treatment, medications are not an option. Many commonly used antianxiety drugs may be safe for humans, but they might be highly toxic for other mammals. Moreover, there are not enough safety studies regarding antianxiety medications in pets.

Thus, the best bet is natural remedies when it comes to curing anxiety. One should start by making changes to the environment so that cat starts feeling more comfortable. Identifying the cause of anxiety and taking action to overcome those issues can also help.

Another way to manage anxiety in cats is to consider natural remedies. There are many herbals that are quite good for controlling anxiety, like Valerian root extract and CBD. Valerian root may be given along with CBD in more severe cases.

When it comes to CBD, it is among the emerging new treatments for anxiety in pets. There are few studies that indicate that CBD is safe and effective. It may not only help reduce anxiety but may also help by reducing pain and inflammation and improving sleep quality in companion animals. Many of these effects are now supported by clinical studies in companion animals.

cat anxiety and cbd

What is CBD Oil?

CBD is an abbreviation for cannabidiol. It is one of the more than 400 cannabinoids identified in the cannabis plant. CBD is among the most abundant and well-studied cannabinoids. Studies in CBD have been a game-changer, as they proved that THC-free extracts of the cannabis plant do not cause high and have many beneficial health effects.

It is now well known that euphoria or high caused by marijuana or cannabis is due to THC. However, there are wide varieties of the cannabis plant or hemp plant that are naturally low in THC.

CBD is extracted from the cannabis plant varieties that are legally cultivated and naturally low in THC. Manufacturers generally extract it using techniques like using supercritical CO2 or hydrocarbon gases like butane.

Research shows that CBD works by influencing the so-called endocannabinoid system (ECS). ECS is a network of receptors present throughout the body. It appears that CBD also works by affecting other receptors in the brain and other body tissues.

CBD is so effective that there are already some CBD-based approved medications. These medications can help in many severe conditions like resistant epilepsy. However, CBD is more commonly used as a food supplement to overcome less severe health issues like mild anxiety, pain, inflammation, and more.

Side Effects of CBD Oil

Studies show that CBD is quite safe for use in pets. As the use of CBD is increasing in pets, researchers are also paying greater attention to safety studies. For example, in one of the recent safety studies published in the journal Animals, researchers found that a high dose of 2 mg/kg twice daily for 12 weeks was relatively safe in cats and dogs and did not cause any severe side effects.

The study also found that cats metabolize CBD differently than dogs and generally have lower serum levels of CBD. However, prolonged use of CBD at higher dosages may cause issues like excessive licking, shaking of the head, and other minor problems.

CBD Oil for Cats

When it comes to cats, to most commonly recommended dosage of CBD oil is 2-4 mg per 10 pounds of body weight. However, studies show that one can safely increase the dosage to as much as 10 mg per 10 pounds of body weight.

Generally, giving CBD oil to cats on an empty stomach is a good idea. However, the best way of giving CBD oil to cats is by mixing it with some food items, as a sublingual dosage is not possible, and it may irritate the cat.

If you are into animal health products or want to the extent your offering of CBD range of products, you can contact us. Our team of experts can help you create a range of CBD-based animal health products.

Can CBD Help Aggressive Cats?

Your cat can sometimes be pretty aggressive for no apparent cause and CBD can help. Cats are the favorite pet of Europeans, with data indicating that there are as many as about 75 million pet cats in the EU. Yes, that’s a massive number. It means that there is one cat for every six people in the EU. Countries like Romania, Hungry, Slovenia, and Portugal are among the most cat-friendly countries.

People keep cats and care for them like family members. It means that there is a significant market for cat-care products in the EU.

Additionally, it is worth understanding that cats are mammals, quite like humans. It means they have many similarities to humans, with similar kinds of hormones, metabolic pathways, health issues, and more. Although, of course, they differ significantly from humans, nonetheless, considerable similarity means that what works for humans also works for cats.

In fact, most of the veterinary drugs used to treat different cat disorders are also used in human medicine. So, it means that pain killers, antacids, antianxiety, cardiovascular drugs, and other medications that help humans overcome suffering can also help cats. Hence it also means that health supplements that are good for humans can also help cats, and it is also true for CBD.

cbd for cats

CBD for Aggression in Cats

CBD is relatively safe in humans and can help in a range of conditions. For example, it can help reduce stress, and anxiety, stabilize mood and reduce pain and inflammation. Thus, there is every reason to believe that CBD can help reduce aggression in cats due to its broad spectrum of activity.

Why is my Cat Aggressive All of a Sudden?

Felines are carnivores, which means that aggression is one of their basic instincts. However, domesticated felines differ significantly from wild cats, as they have evolved to be less aggressive. Nevertheless, under certain conditions or for some reason, cats may suddenly become aggressive.

There could be many reasons for cats becoming aggressive all of a sudden. Still, CBD can help, but not in all cases. Moreover, CBD will work better when used along with behavioral therapy. Thus, identifying the cause of sudden aggressiveness in cats is essential.

Below are some of the reasons why a cat may become aggressive all of a sudden:

  • Fear of the unknown– Sometimes, cats may develop some fears of unknown factors and suddenly become aggressive. Unfortunately, pet owners often find it hard to understand those fears.
  • Aggression due to health issues– Animals cannot speak, but they feel the pain and express their distress in different ways. Thus, a cat may develop problems like joint pains, toothache, and infection and suddenly become aggressive due to constant pain. Sometimes cats might become aggressive due to cognitive decline, too.
  • Territorial aggression may occur after moving to a new house, introducing a new pet, or for some other reason.
  • Redirected aggression– It happens due to some external stimuli like a cat getting frightened by some noise or couldn’t catch a squirrel. In such a case, the cat may redirect its aggression towards the human companions.
  • Petting aggression– It may occur due to some sensory changes in the cats. Thus, they may start getting irritated by over-attention from human companions.

As one can understand, CBD can help cats in most of the above cases in different ways. It helps overcome pain and inflammation, reduces stress and anxiety, stabilizes mood, and thus reduces aggression due to various reasons.

cbd and agressive cat

How to Calm an Aggressive Cat

If a cat becomes aggressive too frequently, one needs to identify the cause and find a remedy. Of course, CBD can help, but it works better when combined with other ways of reducing aggression. After all, CBD is not a magical potion. Below are some of the things cat owners can do to calm down aggressive cats:

  • Cats need attention, but not all the time. Sometimes, all they need is a safe and isolated place to rest. Thus, if a cat becomes suddenly aggressive, provide it with a safe place to relax.
  • Visit your veterinarian, as cats cannot speak. In addition, only well-trained and experienced veterinarians can identify various physical ailments that might be causing pain and aggression.
  • Do not yell, as it is not going to solve the problem. Instead, spending more time with a cat and improving the bond may have a better effect.
  • Prevent fight at its earliest stages if you have more than one cat in your house. This would help prevent things from getting worse and prevent future episodes of aggression.

Does CBD Help Aggressive Cats?

There are many reasons to believe that CBD can help. It is vital to understand that most drugs that help people are also good for cats and vice versa. That is why many medications are first tested in mammals, especially in preclinical stages. It means that CBD can also help reduce stress, pain, and inflammation and have a calming effect on cats.

Moreover, there is ever-increasing evidence from various studies that CBD works, and its mode of action is similar to humans. Studies show that the endocannabinoid system is present in various mammals, including cats.

There has been some research into animals, and these studies confirm that CBD may reduce aggressive behavior in various mammals like dogs and cats.

CBD Oil Dosage for Cats

CBD is a natural ingredient that is effective and safe for cats. Moreover, there has been an increasing trend in using CBD in veterinary health in recent years. Studies show that 1-5 mg of CBD per 10 pounds of body weight is a good dose. Generally, it is a good idea to start with a minimum dosage and increase dosage on a weekly basis.

Starting dosage would also depend on the severity of the condition and cause of aggression in a cat. For example, if the cat is suffering from an inflammatory and painful ailment, it would be better to start with about 2 mg of CBD per 10 pounds of body weight.

If the recommended dosages do not work, one can increase the dosage up to 10 mg per 10 pounds of body weight.

It is vital to understand that CBD does not work instantly. It starts showing effect after about 30-45 minutes, and the effect generally lasts for 4-6 hours. It means one would need to give CBD twice or thrice a day.

How to Give CBD to Cats

It is pretty simple. Generally, using CBD oil is the best option. One can use CBD oil specifically created for pets; however, one can also use CBD oil made for humans. One can simply mix CBD oil with food and give it to the cat.

Although it is possible to give CBD oil to cats sublingually, but that is relatively a difficult task as cats do not love such things.

Finally, keep in mind that CBD oil would work better on an empty stomach. It means that one should give CBD oil mixed with some food before feeding the cat or giving the main meal.

If you are into the CBD business and want to start focusing on animal health, we can help you get started. You can also buy CBD oil in bulk from us.

8 minute read

CBD Market Analysis: Germany

If you are into the CBD business and still not working in Germany, it is a country that should be on your radar. Germany is attractive for numerous reasons.

Germany is the largest economy in the EU zone. Therefore, no surprise that it is also the biggest market for many products, including CBD.

Germany is also a highly dynamic market that is consistently among the first to accept new ideas. Thus, it is no surprise that it has also quickly changed its regulations and legalized CBD.

Even more interesting is that Germany is considering legalizing recreational cannabis, and its government has already taken some initial steps. Legalizing it would also become the largest recreational cannabis and CBD market in the EU zone.

Additionally, many people do not know that Germans prefer natural remedies. Compared to the US or UK, it is relatively easier to get regulatory approval for herbal remedies. All this means that German society more readily accepts natural preparations. Germans would often prefer something natural over pharmacological drugs.

These and many other factors make the German market truly attractive. Moreover, it has one of the best investment climates. It means that German laws generally remain consistent over time, and there are fewer chances of quick regulatory changes that may threaten CBD business or any kind of business.

cbd in germany

A Market Analysis of CBD in Germany

German CBD market is quite vibrant, with numerous CBD products available on the market. CBD products are sold at brick-and-mortar stores, online platforms, and more. One can readily buy CBD oil, gummies, creams, and balms.

Though the EU-wide changes in the regulations, that is, a classification of CBD as a Novel Food, have slowed down the CBD market growth a bit, it will regain momentum as companies start meeting the new regulatory requirements.

Like all other healthy and vibrant markets, the German market is expected to grow at a CAGR (compound annual growth rate) above 40%. Industry experts believe that by 2024, Germany will be 50% of the EU cannabis market.

White Label CBD Partnership

Dive into the growing CBD industry with pre-formulated, ready-to-launch CBD products. Reach out, and start today.

Learn more here

Germany is an industrial nation, and hemp has many industrial uses. Therefore, no surprise that it is a country with a long history of hemp cultivation. It was among the first European nations to legalize hemp cultivation in 1996.

It also amended its laws regarding the sales of low THC cannabis products in 2017, and since then German CBD market has been booming.

So, yes, CBD is legal in Germany. One can sell any CBD product in Germany with THC content below 0.2%.

Further things changed in 2019, when the EU commission made some regulatory changes, thus classifying CBD as a Novel Food. Unfortunately, this means that one can only sell or commercialize CBD products in the German market after getting Novel Food approval from the EU commission.

Getting approval as a Novel Food from the EU commission may be a complex task, but it is worth it. Obtaining such approval means one can sell CBD products almost in any EU nation.

Can I Take CBD Oil to Germany

Theoretically, yes, you can take CBD oil to Germany. However, there are a few things to know beforehand.

Firstly, one can only take small amounts of CBD oil for personal use. Thus, a bottle or two may be fine, as such a quantity is justifiable. However, larger amounts are almost impossible to justify.

Secondly, one should preferably take a product that is certified and known to contain THC below 0.2%. It is even better not to take THC-containing products at all. Thus, better take CBD isolate or similar products.

Additionally, it is worth understanding that what is legal in the US may not essentially be legal in Germany. For example, the upper limit for THC content in the US is 0.3%, while in Germany or the EU, it is 0.2%. Hence taking broad-spectrum or full-spectrum CBD oil with high THC to Germany may be illegal and get you in trouble.

Thus, it is always a good idea to take only CBD oil that is entirely THC-free, made from isolate, and certified to be THC free. In addition, it is generally safer to carry CBD products produced in another EU nation and sold legally in that nation.

When it comes to recreational cannabis, it is still illegal in Germany. However, the German government has already started legalizing the limited use of recreational cannabis. But these are still early days, and it may still take a few years before recreational cannabis becomes legal in Germany.

Custom CBD Formulations For Your Customers

Retail-ready formulas not your type? Reach out and develop your own custom formulation.

Discover more here

Germany’s CBD Oil Market Size

When it comes to the total CBD market in Germany, data is a bit sketchy. Hence, it is difficult to say how much is the total CBD market in Germany or the CBD oil market size.

Nevertheless, most data indicate that the total European market for CBD products is approximately 2 billion USD, and thus German market is around 1 billion USD strong. But, of course, this is the whole market, including CBD oil, edibles, topicals, and so on. Hence, it would be correct to say that the CBD oil market may be approximately 200-300 million USD.

cbd market break up germany

There are some surveys indicating what kind of products German people want. Studies show that people are most interested in CBD oil, followed by food, capsules, drinks, vapes, topicals, and herbals.

cbd demand in germany

The Top 3 CBD Manufacturers in Germany

By looking at the product profile of some of the leading CBD manufacturers in Germany, one can get a better picture of the German CBD market. Furthermore, looking at these manufacturers’ websites, one can understand what is in demand and what is not.

Below are the three highly reputed CBD manufacturers in Germany:

Nordic oil

It is a German manufacturer with a wide range of CBD products like CBD oil, pills, various CBD combination products like CBD with melatonin, and more. They produce high-quality products that go through extensive testing in third-party labs.

Sanity care

It is a company that focuses on producing CBD products of medicinal quality and thus supplying to pharmacies and institutions. In addition, they also make CBD-based wellness products and even topicals.

Breathe Organics

It is another German company with a wide range of CBD products, oils, cosmetics, liquids, and more. They produce liquids for vapes, cosmetics, CBD for ingestion, aromatic oils containing CBD, hemp oil for hair and massage, and more.

How Spas Are Incorporating CBD Into Their Treatments

Spas are essentially wellness centres and they are increasingly using CBD in their treatment. Their primary focus is stress and tension relief. Spa treatments may also help reduce body aches. Ultimately spas help reduce stress, prevent various disease conditions, and improve the feeling of wellness.

As the diseases associated with chronic stress are rising, so is the significance of spas. It is a place where one can get a range of non-pharmacological treatments like massage, hydrotherapy, aromatherapy, and more to reduce stress and help people feel better.

CBD provides many health benefits that are generally associated with spas. Thus, it is logical for spas to incorporate CBD in their treatments.

How Spas Are Incorporating CBD Into Their Treatments

Spas are incorporating CBD in their treatments in many ways. What is good is that incorporating CBD into their treatment does not pose many challenges. CBD’s health and wellness benefits are similar to what one expects from spas.

Moreover, CBD oil is relatively easy to incorporate in common spa treatments like massage, aromatherapy, deep muscle pain relief, stress management, and more.

Why Use CBD in Spas?

Incorporating CBD in Spa therapy is helpful as both the treatments may have an additive effect. In addition, both CBD and Spa therapies are suitable for a range of conditions like stress management, pain reduction, and help relax.

Below are some of the reasons to use CBD in Spas:

  • Better stress relief– The main reason why people go to Spas is for stress relief and thus prevent stress-related ailments. CBD is also quite good for improving mood. Due to CBDs’ impact on the endocannabinoid system, using CBD oil for massage may have a higher stress relief effect than other massage oils.
  • Higher anxiety relief– Almost everyone would suffer from episodes of severe anxiety in their lifetime. Sometimes, anxiety may be severe and prevent a person from functioning adequately. Adding CBD to Spa treatments may help reduce anxiety quickly, and such therapy may also have a prolonged effect.
  • Deep muscle pain management– Massage therapy helps improve blood flow to muscles and get rid of muscle pains. CBD is also good for pain relief and is one of the most common reasons for using CBD oils. Thus, combining both therapies would have added benefits.
  • Mood elevating effect– Massage and other Spa treatments have mood-elevating effects. Adding CBD to various Spa treatments may further have a mood-elevating benefit.
  • Improved feeling of wellness– Science now understands that being healthy is not enough. Many people are relatively healthy, and yet they feel unwell most of the time. Spa treatments, alternative therapies, and CBD can all help boost the feeling of wellness, ensuring both physical and spiritual health.
  • Higher client retention rate for Spas– CBD is a new buzzword, and adding CBD to Spa treatments can help increase clientage, enhance client retention rate, and expand the business. Thus, adding CBD to various Spa treatments is commercially attractive.

CBD in spas

What CBD Spa Treatments Are There?

There are almost innumerable ways of incorporating CBD with Spa treatments. The reason is simple, most of the health benefits of CBD are exactly the same for which people visit Spas. Moreover, CBD products are available in many different forms, making them easy to incorporate into various treatments.

CBD Massage Therapy

The number one reason for people visiting Spas is to have different kinds of massage therapies. Generally, any Spa would offer numerous kinds of massage therapies like full body, Thai, Japanese massage, Deep muscle pain relief massage, and more. Using CBD-infused oils during massage therapy may add to its relaxing and pain relief effects.

CBD Facial Treatment

Facial massage is another common reason for people to visit Spas. It is not only for relaxation, but also to improve facial skin, reduce inflammation, exfoliation, and more. In addition, CBD is known to have a sebostatic effect and is thus especially good for those living with oily skin or acne.

CBD bath

Almost all Spas would offer different kinds of water therapies. Quite often, they would offer baths infused with various herbs. It seems that adding CBD to these baths can have added health benefits. Moreover, CBD mixes quite well with other herbs.

CBD aromatherapy

In recent years, there has been increasing interest in aromatherapy, which is quite good for reducing stress and improving sleep quality. One can use CBD oil as a part of aromatherapy. It may be even better to combine multiple herbs like lemongrass, lavender, ginger, jasmine, and CBD for added benefits. With some experimentation and better knowledge of various essential oils, Spas can even develop some unique offerings.

CBD Teas, Hot Chocolates & other Refreshments

It is wrong to believe that Spa treatment is just about massage or water treatments. Most Spas would offer other treatments like yoga, reflexology, acupuncture, herbals, and more. In addition, almost all Spas would offer relaxing beverages like lavender, ginger tea, and more.

Therefore, adding CBD teas, hot chocolates, and other CBD-based products to Spa treatments would be an excellent option. Moreover, studies show that CBD may be more effective in some conditions than many well-known herbal remedies.

CBD in spa treatment

What Are Some of The Top CBD Spas to Visit in 2022?

Are you a Spa owner looking to incorporate CBD therapy in your treatments? Or is someone interested in the broader health benefits of CBD? Learning more about Spas that use CBD along with various treatments may help you understand better what to expect from multiple therapies. This may also provide different business insights to Spa owners.

Below are some top-rated Spas that have incorporated CBD in their treatments.

The best in Asia

When it comes to Asia, Thailand is the Spa capital of the continent. Some of the best Spas in Bangkok, Chiang Mai, Ko Samui, and Phuket are now offering CBD-infused teas, baths, and even CBD oil massage. So, next time you consider visiting Thailand, learn more about the Spas that have incorporated CBD treatments.

The best in Europe

Europe is leading when it comes to using various CBD therapies. Thus, there is little surprise that many Spas throughout Europe have incorporated CBD into their treatments. Thus, SchlossSpa in Switzerland was among the first to offer such treatments. Or Aman Spa in the UK provides a range of treatments using CBD. Finally, soul Spa in Malta is among the few that have an extensive focus on the various CBD therapies.

The best of the US

The US has always been a leader in adopting new treatments, research, and innovation. Thus, no surprise that it was among the first nations to legalize CBD. There are just innumerable options in the US like Simply massage, idlipekar wellness studio, Spa Solage at Auberge Resort, and many more.

Surely, it is impossible to cover thousands of Spas offering various CBD treatments, and by doing some Google search, one can always find such a Spa nearby.

If you are in the CBD business or Spa owner and want to know more about how to incorporate CBD into various treatments, contact us.

8 minute read

How to promote CBD on Instagram?

We are now living in the age of social media and thus, a necessity to promote CBD on Instagram. Having a website or using Google Ads to promote your product is just not enough.

The reason is simple: people spend much more time on social media than surfing websites. Consequently, they are increasingly looking for information on various social media platforms.

Some people even seem to trust social media more than websites. This could be due to the personal touch provided by social media platforms. Social media is also much more interactive.

Another benefit of social media is the ease of setup, with no upfront costs. Though most platforms offer sponsored ads or paid advertising, one can still achieve outstanding results through free advertising or regular information posting.

Statistics show that more than half of the global population is using social media now. But more important is the fact that people use social media daily. And they appear to spend more than 2 hours a day. Time spent on social media is several times greater than browsing websites.

When it comes to the choice of social media platforms, Instagram is among the top 5 most popular platforms. It primarily attracts adolescents and young adults. It is said that a picture is worth a thousand words, and Instagram is mostly about sharing images and is less about the text. It seems that ease of use is one of the factors of its popularity.

CBD and Instagram

Our Guide to Promoting CBD on Instagram in 2022

These days, it is possible to start any business solely through social media platforms, even without a website. If one can generate enough followership, it is possible to generate hefty revenues without spending a penny on advertising. Though, yes, getting a considerable number of genuine followers may take much effort and time.

When considering Instagram for the CBD business, it is vital to understand that the platform is highly popular among young adults, especially those below the age of 30. More than half of young adults regularly use Instagram. However, its popularity is also increasing in the older generation, that is, in people aged 40-65.

Instagram could be an excellent place to promote CBD products to health-conscious young adults. However, Meta, the owner company of Instagram and Facebook, also understands its social responsibility. Thus, advertising health products is relatively complex compared to other products like cosmetics or kitchenware.

When we ask about the legality of CBD, we need to understand that though health products are legal to promote on Instagram, but the healthcare industry is relatively more regulated. It means that promoting healthcare products is much more complex than other products. This is true not only for Instagram but other social medial platforms and even for Google Ads.

Instagram and other platforms are so strict about healthcare product promotion because of the health risk posed by some of the products.

So, is it legal to promote CBD on Instagram? Unfortunately, there is no straightforward answer to this. Promoting CBD products on Instagram is possible, but there is a caveat. One cannot mention the word CBD in their posts or hashtags.

The reason is that CBD is related to the marijuana plant. Thus, some wrong people can use the term for advertising high THC products used for recreation.

However, Instagram does allow the use of the term “Hemp” or “Hemp oil,” as it is naturally free of THC. Moreover, laws regarding hemp oil are more transparent, and it is legal almost in every nation.

Your Brand Our Products

Start your own CBD business hassle-free, with our white label service.

White label products
cbd oil bottles

What Are Instagram’s CBD Advertising Guidelines

To date, Instagram does not allow the use of the term CBD in posts or hashtags. These limitations are due to its association with the cannabis plant, relation to marijuana, and the ability of some poorly made CBD products to cause euphoria.

Thus, if you mention CBD in Instagram Ads and target young adults, this would generally result in an account block. However, if you mention only CBD but do not target any specific age group, it would result in a warning for violation of privacy policy.

However, using the word Hemp or the term Hemp seed is legal and safe. Moreover, one can promote products in many other ways without mentioning the term CBD. For example, one can share tips regarding overcoming anxiety and provide more information on the website. Thus, gradually taking visitors to the CBD product page.

In short, using the term hemp, talking about various health conditions in which CBD may work (without using the term “CBD”), and other ways of soft selling work.

CBD and Insta

How To Start a CBD Business on Instagram

So, yes, you can start a CBD business on Instagram if you understand the limitations and know the right way to do it. Just avoid a direct mention of CBD, and focus on soft selling. It means creating posts related to health conditions in which CBD may help—using the term Hemp instead of CBD. Additionally, one can use Instagram to drive traffic to their CBD-related website.

Below are some of the tips or effective ways of getting started with Instagram when selling CBD products:

Non-paid advertisements

It means regular Instagram posts that make the backbone of the platform. One can create content related to the CBD, but without mentioning the term CBD anywhere. Additionally, one can tag people. One can also consider using the term Hemp instead of CBD. Finally, one can tag up to 10 people to increase the outreach of the post.

Another way to increase the outreach is to use hashtags. This helps people find your post when looking for specific topics.

The above are the two ways to promote your posts, but make sure that it should by no means indicate that you are selling CBD products. Once someone is interested in your post, they will find a way to buy your products.

Repost relevant content

It is another way of promoting products. Just share the posts that are relevant to the health effects of CBD. Additionally, you can add a hyperlink to your website to get customers.

Post CBD-related images

It is one of the most effective ways of promoting CBD products. One can create attractive images and infographics related to CBD products. For example, one can share information about the endocannabinoid system and how it helps in various health conditions. Or one can share information about hemp oil, its benefits, and more. One may also use an indirect approach, like sharing tips for overcoming pain and anxiety, and so on.

Hire influencers

Just any influencer would not work. One must find a person with a significant number of followers, a high trust level, and one who is known to promote natural remedies.

Here it is worth understanding again that even influencers cannot use the term CBD but can help bring traffic to your website by recommending your products.

Use brand name/organization name in advertising

Every business has a name. Similarly, giving your CBD products some brand name is a good idea. Thus, for example, you may have a company called “Nature remedies LLC” and a CBD oil product called “Canoil.” Thus, in your posts, you may promote your organization “Nature remedies LLC” or some of its brand names like “Canoil,” but without making any direct reference to the CBD.

Once people learn more about your company or brand, they will naturally understand that you sell a range of excellent CBD products. This will ultimately result in business growth.

Be social

Social media marketing is for those who are social and who love posting, sharing information, and participating in various discussions. Therefore, social media advertising is not just about a specific number of daily posts. It is also about engaging with people or the community.

Below is the summary of how to promote CBD on Instagram:

  • Never use the term CBD in your posts.
  • Avoid targeting any specific age group.
  • Share informative posts that do not indicate that you are selling CBD.
  • Provide health tips, especially discussing health conditions in which CBD can help, but do not mention CBD.
  • Do not use paid advertising, as early or later. Instagram will discover that you are selling CBD, which may result in an account ban.
  • You can use the word hemp in your Insta posts.
  • Use images related to your products.
  • Use the right kind of hashtags to grab the attention of your target audience.
  • Go live on Instagram, and share stories regarding natural remedies and even Hemp oil benefits.
  • Tie up with Instagram influencers.

Private Label CBD products

Retail-ready formulas not your type? Reach out and develop your own custom formulation.

Click here for more

How to Find a CBD Influencer for social media

Finding the Instagram influencer who can help promote your product must not be an issue; there are many ways to do it. Moreover, you do not essentially need someone who specializes in promoting CBD products. You can also find someone who promotes natural remedies, supplements, health tips, and more.

Below are some of the ways of finding CBD influencers for social media:

  • Check for the most popular posts for certain hashtags. For example, if your focus is on promoting your CBD product for managing anxiety, look for hashtags like #anxietyhelp, #anxietyrelief, #anxietyfighter, and so on.
  • Start creating a list of people active on Instagram and promoting natural remedies, and then check the number of followers. Anyone with followers of more than 100 000 may work.
  • Search for influencers on the Explore page of the Instagram app.
  • Use paid tools like Shout to search for influencers.
  • Use google search! It is getting better and can suggest and help identify some of the top influencers in the region.

Where Can I Buy Wholesale White Label CBD

If you have decided to start your CBD business, the next logical question would be where to source CBD products. The most straightforward way of getting started with the CBD business is buying white label CBD products. These are products ready to be sold.

An excellent white-label manufacturer can provide you with a range of products they have ready for supply. Then, after your order, they can just put your label or pack according to your requirement so that the products meet your organization’s needs and look as if your company produced them.

One such organization with a massive range of CBD products is Essentia Pura. Essentia Pura produces all CBD products using supercritical CO2 extraction, and these products are rich in terpenes and flavonoids.

So, if you want to get started with the CBD business, look no further, and contact Essentia Pura.