12 minute read

CBD Store licenses: Do You Need a License to Sell CBD?

Updated January 15, 2024

Written by

The information provided in our articles has undergone a thorough research process by a team of writers, editors, legal advisors, and medical experts to guarantee accuracy. Only reputable sources have been cited.

Furthermore, to ensure the most recent and relevant data, the content is consistently evaluated against current scientific literature and expert recommendations.

Introduction to the CBD market and its growing popularity

The popularity of CBD has skyrocketed in recent years. With its numerous health benefits, the CBD market is expanding rapidly. Entrepreneurs worldwide are eager to tap into this market and offer CBD products online. But do you actually need CBD store licenses to operate and sell CBD products?

Addressing the misconception: You don’t need a license to sell CBD products

Contrary to popular belief, offering CBD in the UK and many other EU countries does not require a specific business license. However, it’s crucial for sellers to ensure that their CBD products retail adhere to the legal THC limit and are derived from hemp, not marijuana.

Importance of adhering to local regulations and guidelines

While you might not require a license to sell CBD products, compliance with local regulations is important. Sellers must ensure that the products they offer meet quality standards and are safe for consumption.

In the UK, for instance, CBD as a novel food is regulated by the UK’s Food Standards Agency (FSA). Since 2020, you need a Novel Food authorization to offer CBD products. Obtaining this authorization, which involves a comprehensive review of toxicological data, can take over a year and may cost upwards of £50,000.

If you want to sell it as a medicinal product, you need to have approval from the Medicines and Healthcare Products Regulatory Agency (MHRA). So, while no specific license is required, ensuring that your products comply with these regulations is needed.

Overview of CBD’s legal status across the European Union

The European Union is a significant market for CBD products. While recent regulations on novel foods might seem restrictive, they could lead to a more unified and growing CBD market in the EU.

Since the regulation is subject to change, we invite you to follow this page, which is updated yearly with new regulations.

Differences in regulations among EU member states

Countries like Germany and the UK have embraced the CBD business, while others have stricter regulations. It’s essential to understand whether it’s legal to offer CBD products in specific regions.

The EU introduced a revised Common Agricultural Policy (CAP) on 1 January 2023. This policy is foundational to the EU, outlining standards for importing specific agricultural products and the benefits farmers can receive, especially for crops like hemp.

CAP now governs hemp imports into the EU, setting the quality standards required. A notable change is the increase in the allowed THC level in imported raw hemp, moving from 0.2% to 0.3%, reverting to pre-1999 levels. Additionally, EU farmers can now access grants for hemp cultivation, provided the THC content remains under 0.3%. This aims to deter the growth of hemp for illegal drug use.

This is an improvement from the past CAP, which restricted benefits to hemp with THC levels below 0.2%. While countries like Italy and the Czech Republic might permit higher THC hemp cultivation, other member states might opt for stricter THC limits.

Potential implications for businesses operating in multiple EU countries

For businesses looking to start selling CBD across multiple EU countries, staying updated with the varying regulations is necessary to ensure compliance. The legal status of cannabidiol-based products varies by individual countries.

The CBD market in E urope significantly relies on the regulatory authorities for its legalization, licensing, and monitoring level.

The Court of Justice of the European Union in November 2020 stated that CBD is not a narcotic substance. This move allows CBD products to be sold freely across the countries of the European Union. However, what’s legal in one country might be illegal in another.

What Else Do You Need to Start Selling CBD products?

CBD Business considerations

Starting a CBD business goes beyond just having products available.

In the European Union, hemp is gaining recognition as a pivotal crop, with a growing emphasis on its role in economic and environmental progress. However, the extent to which member states adhere to this judgment remains inconsistent.

While CBD undergoes a transformation within EU regulations, there exists no uniform, EU-wide regulatory framework for medicinal cannabis at present. As the region grapples with evolving attitudes and policies, staying informed about this complex regulatory terrain is important.

Quality suppliers and third-party lab testing

Ensuring product quality is important. Collaborating with reputable suppliers and investing in third-party lab testing can help businesses guarantee the purity and safety of their products. You can find a list of Europe’s top CBD suppliers and manufacturers here.

Here are some key factors to consider when selecting a reputable CBD supplier

Qualifications: Check the supplier’s qualifications. This includes their licensing and compliance with regulations.
Product Range: Consider the type of products they offer. Some suppliers may specialize in certain types of CBD products.
Hemp Source: Find out how they source their hemp. The quality of hemp can greatly affect the quality of the CBD product.
Certificate of Analysis (CoA): Reputable CBD companies provide batch-specific lab results, which you can usually find on the company’s website. If the product you’re buying doesn’t come with a CoA, it is not reputable.
Third-Party Lab Results: They should offer third-party lab results. This ensures that the product has been tested for safety and efficacy by an independent laboratory.
Testing for Contaminants: The products should be tested for contaminants, pesticides, and heavy metals. This ensures that you’re getting a safe product.
Customer Service: Ask about their customer service – how responsive are they to questions, complaints, or feedback?
Online Presence: Pay attention to your preferred supplier’s online presence. A strong online presence can be a good indicator of a reputable supplier.

Developing an effective marketing strategy

Given the competitive nature of the CBD market, a strong marketing strategy is essential.

Finding the right payment processor

Some payment processors do not work with CBD businesses due to the industry’s association with cannabis. Therefore, finding a payment processor that accepts CBD businesses is important.

Ensuring product safety

All CBD products sold must be safe for consumption and meet all relevant safety standards.

Insurance in the CBD Industry

Given the evolving nature of the CBD market, having business insurance can protect sellers from potential legal disputes.

Insurance for the cannabis industry in Europe is still a developing topic. Here’s a breakdown:

Health Insurance

The main debate is whether health insurance should cover cannabis. Germany tried to offer national coverage, but Dutch insurers stopped covering it.

Business Insurance

It’s progressing slowly. The focus is on the construction of cannabis facilities and the products they produce. Big players like Munich Re were hesitant to join the conversation in Europe as of 2018.

There are some private insurance companies that cover the Hemp Industry. Some of them even specialize in the field.

Building Insurance

This area, which covers places of business and employee spaces, hasn’t been addressed yet.

Physical store vs. online store considerations.

While a physical store offers the advantage of face-to-face customer interaction, an online store provides a broader reach. Sellers must weigh the pros and cons of each to determine the best fit for their business model.

Do you need custom private or white-label products for your CBD business?

What is private labeling vs. white labeling

White Label CBD Products

White labeling allows businesses to purchase pre-made products from a manufacturer and sell them under their brand name.
The manufacturer produces a generic product, which is then labeled by the purchasing company.
This method is cost-effective and allows businesses to quickly launch a product without the need for extensive research and development.

Private Label CBD Products:

Private labeling involves a closer partnership between the manufacturer and the business.
The business provides specific requirements, formulations, or ingredients they want in the product.
This method offers more control over the product’s quality, ingredients, and overall branding.

Key Differences

Customization

Private label offers more customization options compared to white label.

Time to Market

White-label products can be launched faster as they are pre-made, while private-label products may require more time for development.

Cost

White labeling is generally more cost-effective, but private labeling offers more control over the product.

Which is Better?

The choice between white label and private label depends on the business’s goals, budget, and desired level of control over the product.

Best selling products

Overview of popular CBD products in the market

The market is diverse, with products ranging from oils and tinctures to edibles and topicals.

Oils and tinctures

CBD oils are among the most popular products, known for their versatility and ease of use. They are typically made by extracting CBD from the cannabis plant and then diluting it with a carrier oil like coconut or hemp seed oil. The main advantage of CBD oils is that they can be taken sublingually (under the tongue) for faster absorption or added to food and drinks. They come in various concentrations, allowing users to tailor their dosage according to their needs.

Edibles like gummies

CBD-infused gummies offer a tasty and discreet way to consume CBD, making them a favorite among many consumers. They provide a pre-measured dose of CBD in a chewable form, which can be particularly appealing to those who dislike the taste of CBD oil. Gummies can come in a variety of flavors, shapes, and potencies. They are also portable, making them convenient for on-the-go consumption.

Topicals and creams

Ideal for localized relief, CBD topicals and creams are perfect for addressing pain, inflammation, and skin issues. They are applied directly to the skin, allowing for targeted relief. The skin absorbs the CBD, which then interacts with nearby cannabinoid receptors. This makes topicals an excellent choice for conditions like arthritis, muscle pain, and skin conditions like eczema.

Pet products

The benefits of CBD aren’t just limited to humans. Products for pets, especially oils and treats, have seen a surge in popularity. Pet owners have reported that CBD can help with issues like anxiety, pain, and seizures in pets. It’s essential to choose products specifically formulated for pets and to consult with a veterinarian before administering CBD to animals.

Marketing CBD Products

Introduction to the unique challenges of marketing CBD.

The CBD industry, despite its rapid growth, faces a unique set of challenges when it comes to marketing. The primary challenge stems from the regulatory landscape that varies by region and country. In many places, the promotion of CBD products is heavily restricted, limiting the avenues through which businesses can advertise. Additionally, misconceptions surrounding CBD, often confusing it with THC (the psychoactive compound in cannabis), can make consumers wary.

Effective marketing strategies tailored for the CBD industry

Content Marketing

One of the most effective ways to market CBD is through content marketing. This involves creating informative articles, blogs, and videos that educate the audience about the benefits of CBD, its uses, and its differences from other cannabis compounds. By offering valuable content, businesses can position themselves as industry experts and attract organic traffic to their websites.

Influencer Partnerships

Collaborating with influencers, especially those in the health and wellness sector, can help brands reach a broader audience. Influencers can provide authentic reviews and testimonials, helping to demystify CBD products and their benefits.

Affiliate Marketing

This strategy involves partnering with individuals or businesses to promote CBD products. In return, these affiliates earn a commission for every sale made through their referral. It’s a win-win situation, as businesses increase their sales and reach while affiliates earn for their promotional efforts.

Importance of transparency and building customer trust

In an industry riddled with skepticism, building customer trust is essential. Consumers are often concerned about CBD products’ purity, quality, and efficacy. To address these concerns, you should do the following.

Provide Lab Test Results

Offering third-party lab test results can assure customers of the product’s quality and purity. These tests can confirm the CBD concentration and ensure that the product is free from harmful contaminants.

Educational Resources

Providing resources that educate consumers about CBD, its benefits, and its safety can help dispel myths and misconceptions. This could be in the form of blog posts, FAQs, webinars, or e-books.

Customer Testimonials

Sharing testimonials and reviews from satisfied customers can offer social proof, further building trust.

Clear Labeling

Product labels should clearly indicate the amount of CBD, list all ingredients, and provide usage instructions. This transparency ensures that customers know exactly what they are consuming.

While marketing CBD products presents its unique challenges, businesses can effectively reach their target audience and build lasting trust with the right strategies and a focus on transparency.

How to Offer CBD in an Online Store

Advantages of offering CBD online.

In today’s digital era, selling products online has become the norm rather than the exception. Here are some advantages of offering CBD online:

Global Reach

Unlike brick-and-mortar stores that are limited by their geographical location, online stores can reach customers worldwide.

24/7 Accessibility

Online stores are always open, allowing customers to shop at their convenience, be it day or night.

Reduced Overheads

Without the need for physical storefronts, businesses can save on rent, utilities, and in-store staff, translating to potentially higher profit margins.

Data Collection

Online platforms allow businesses to gather data on customer preferences, buying habits, and feedback, enabling them to tailor their offerings and marketing strategies more effectively.

Setting up an online store – start selling CBD online

Website Design

A well-designed website is important. It should be visually appealing, easy to navigate, and mobile-responsive. High-quality images, clear product descriptions, and an intuitive checkout process can enhance the user experience.

Payment Gateways

Security is also very important when dealing with online transactions. Integrating trusted payment gateways that offer encrypted transactions will assure customers of their financial safety.

SEO (Search Engine Optimization)

To increase visibility, businesses should optimize their website content for search engines. This includes using relevant keywords, creating quality content, and ensuring fast website loading speeds.

Navigating online advertising restrictions on platforms like Facebook and Google

Promoting CBD products can be tricky due to advertising restrictions on major platforms. Here’s how businesses can navigate these challenges:

Stay Updated

Rules and regulations can change. It’s essential to stay updated with the advertising policies of platforms to avoid violations.

Content Marketing

Instead of direct advertising, businesses can focus on creating educational and informative content about CBD, its benefits, and its uses.

Influencer Partnerships

Collaborating with social media influencers can be an effective way to promote products without directly advertising them.

Alternative Platforms

Consider advertising on platforms that are more CBD-friendly or industry-specific forums and websites.

Importance of customer reviews and testimonials

Building Trust

Positive reviews can instill confidence in potential customers, assuring them of the product’s quality and efficacy.

Feedback Loop

Reviews provide valuable feedback, helping businesses improve their products and services.

SEO Benefits

User-generated content, like reviews, can improve search engine rankings, driving more organic traffic to the website.

Social Proof

Testimonials and reviews act as endorsements, influencing undecided customers and nudging them toward making a purchase.

Conclusion

The CBD industry presents a world of opportunities, especially within the European Union. As the market continues to evolve, staying informed and compliant with regulations is important.

While the path to establishing a successful CBD business may seem complex, the rewards, both financially and in terms of contributing to the well-being of consumers, are significant.

Businesses can navigate the challenges and thrive in this burgeoning industry by focusing on quality, transparency, and customer trust. As always, continuous learning and adaptation are key to ensuring that businesses meet and exceed the expectations of their customers.

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8 minute read

Grow your Business: Product Diversification and a Robust GTM Strategy

Updated January 15, 2024

Written by

Ina Mariutti

Staff Writer

Furthermore, to ensure the most recent and relevant data, the content is consistently evaluated against current scientific literature and expert recommendations.

The CBD Market’s Evolution

The CBD market is rapidly changing. As awareness grows, people are seeking holistic solutions to practical problems. Sleep disturbances, anxiety episodes, attention lapses – the list goes on. These aren’t just fleeting concerns; they impact the quality of life for millions worldwide.

This trend offers an excellent opportunity for businesses to align their offerings with the genuine needs of the market, delivering all-natural, effective remedies.

At Essentia Pura, we aim to provide nature-based solutions and partner with businesses to amplify our reach and impact. We use product diversification to cater to diverse consumer needs, leading to a shared vision of a healthier world.

The Power of Product Diversification

Diversifying products isn’t just about expanding offerings; it’s about resonating with a diverse audience. This approach ensures businesses remain indispensable. Simply put, it’s about embracing the saying that variety is the spice of life, especially in business.

Benefits of Diversifying Products

Diversification is a business strategy and a growth mindset. It embodies a brand’s commitment to adapt, evolve, and listen to its diverse customer base. For Essentia Pura, it represents our promise to innovate continuously, ensuring we meet and exceed our customers’ expectations.

Risk Reduction

The business world faces many uncertainties. Markets shift, consumer preferences evolve, and global events can dramatically alter demand dynamics. Diversifying products ensures a safety net. If one product faces a downturn, another might rise, balancing the scales and ensuring sustained profitability. In essence, diversification acts as a buffer against unpredictable market tides.

Reaching New Customer Segments

By broadening the product offering, businesses can appeal to new customer demographics. A diversified lineup allows a brand to resonate with various age groups, cultural backgrounds, and lifestyle choices. It’s about acknowledging and celebrating consumer diversity.

Optimizing Marketing Share

Diversification isn’t just about expanding horizontally by adding more products. It’s also about deepening roots in existing markets. Companies can strengthen their foothold by offering various products, making it harder for competitors to trespass upon their territory.

Stabilizing Revenue Streams

Every product has a life cycle; factors like seasonality, economic cycles, or cultural events can influence sales. With a diversified product range, when one product’s sales dip due to external factors, another might peak, ensuring a steadier and more predictable revenue stream.

Steps to Implement Product Diversification

Successful diversification of a product line starts with a good idea and a good knowledge of the market. It must then be followed by precise execution and an eye on the financials. These are the steps we take when diversifying a product line:

Market Research

Market research is the backbone of any product development. Understanding what customers want, identifying gaps in the market, and recognizing potential opportunities is vital.

At Essentia Pura, our R&D team’s insights guide our decisions. We research and forecast the future landscape for us and our partners.

Financial Analysis

The numbers need to make sense. It’s crucial to weigh the costs of diversification against the potential returns to ensure financial viability.

We believe in empowering our partners. Therefore, we’ve analyzed the financial metrics for you. We provide a recommended pricing strategy with each product to ensure you derive maximum value and remain competitive.

Product Launch Strategy

The culmination of all efforts is the product launch. But a launch isn’t just about introducing a product; it’s about making a statement in the market.

We acknowledge the complexities of launching a new product. The marketplace is competitive, and first impressions matter. That is why it’s not just a product you receive when you order Essentia Pura’s Sleep Well Oil.

You receive a comprehensive package. We equip you with a complete go-to-market strategy, ensuring a successful launch that resonates.

A Comprehensive Go-to-Market Strategy

When launching a new product, having a fantastic product isn’t enough. How you introduce it to the market, who you target, and how you communicate its value can make the difference between a successful launch and a missed opportunity. That is where a go-to-market (GTM) strategy comes into play.

What is a Go-to-Market Strategy?

A GTM strategy is a blueprint that outlines how a company will sell its products or services to customers. It’s an action-driven marketing strategy that identifies the best way to connect with your audience, position your offering, and ensure its successful adoption in the market.

Steps to a Successful Go-to-Market Strategy:

Define Target Audience and Understand Their Needs

The foundation of any successful GTM strategy lies in understanding who your customers are and what they truly want. Dive deep into market research, conduct surveys, and engage in conversations. Ask yourself who your customers are. What challenges do they face? What are their buying habits? The better your understanding, the more customized and impactful your strategy becomes.

Define the Final Product

Your product should be the answer to your customer’s needs. It’s essential to have a good understanding of its features, benefits, and differentiators. Ask yourself what makes your product stand out. How does it address the pain points of your target audience? These answers will help shape every other aspect of your GTM strategy.

Define the Pricing Strategy

Price isn’t just a number; it reflects the value you’re offering. Consider factors like production costs, competitor pricing, perceived product value, and market demand. Pricing should cover costs, ensure profitability, and resonate with your target audience’s willingness and ability to pay.

Define Positioning and Messaging

How you position your product in the market can define its success. Crafting a compelling story and clear messaging tells the value proposition of your product. Customers don’t just buy products; they buy stories, solutions, and experiences.

Launch

The launch is the culmination of all your efforts. Ensure that you have a well-defined plan. Consider aspects like launch channels (online, retail, events), promotional strategies, and post-launch support. A successful launch introduces your product, creates a buzz, generates interest, and drives initial sales and reviews.

The Sleep Well Oil is not just a product; it’s an entire business solution

Pairing a product with the right strategy is essential. That’s why we’ve partnered with marketing expert Andrej Persolja. With your order, you receive more than just a product—you gain a comprehensive strategy, positioning you for success.

Our Exclusive Offer Includes:

The Sleep Well Oil

A product crafted after intensive research and feedback, ensuring it aligns with contemporary market needs.

A Tried & Tested Marketing Strategy

Navigate the intricate market landscape with a GTM strategy designed to elevate your brand and optimize sales.

Marketing Templates

Kickstart your promotional campaigns with ready-to-use templates. Adapt them per your needs, ensuring brand consistency.

Website Copy

Convert visitors with compelling content that resonates.

Partnership for Success

At Essentia Pura, our focus goes beyond just selling. We are committed to your growth. Our Sleep Well oil, combined with our GTM strategy, aims for mutual growth and success. With us, you’re addressing consumer problems and delivering solutions that resonate deeply.

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9 minute read

Analysis of the CBD Oil Market [2023 update]

Updated January 27, 2024

Written by

Simon Šfiligoj

CBD Manufacturing

Legally reviewed by

Preet Pal Singh Bhinder

Furthermore, to ensure the most recent and relevant data, the content is consistently evaluated against current scientific literature and expert recommendations.

The story of CBD is unique. Its rise will serve as an example of how for a quick global spread, you don’t need huge marketing backed up by big multinational companies. Thanks to the internet, which forever changed the world of commerce, the word of mouth can reach the other side of the planet instantly. And it’s the good word that made it possible for CBD to spread around the globe like wildfire.

Cannabis, which is the most widely used illicit drug, earns its fame mostly due to the psychotropic substance THC. But who could have predicted 10 years ago that CBD, the non psychoactive cousin of THC, would shoot the value of hemp to the moon?

Like smartphones slowly became a necessity in our daily lives, CBD slowly became everyone’s treat-all solution for a myriad of ailments.

In this article, we will explore how CBD jumped out of the shadow of THC and created a billion-dollar industry, we will also take a look at what the experts say about the future of CBD oil market..

CBD Oil Market Size

With the legalization of industrial cannabis (hemp) in the European Union, its cultivation was meant for industrial needs. It was grown mostly for seed and fiber, viewed by farmers like any other crop. But since the CBD regulations allowed the hemp flower, rich in cannabidiol, to be harvested, the tides have turned.

Image result for eiha hemp cultivation — Source: https://eiha.org/

As we can see in the graph above, in Europe, hemp cultivation is exponentially increasing because of the soaring demand for CBD. In which markets is this reflected?

Market Analysis And Insights

The most valuable hemp derivative remains CBD oil.

Europe produces 1/4th of the world’s hemp, and it is also the biggest consumer of CBD products. The major upswing in hemp production shows the old continent is trying to cope with demand.

And the market for cannabinoids is just opening its doors. With minor cannabinoids like CBG, CBD, CBN, CBC.. on the rise, the popularity of hemp extracts has just begun.

Competitive Development And Competitive Landscape:

As we have seen, the hemp cultivation and processing are widely accepted in the European Union, as it can be considered part of the European heritage.

With the rise of CBD, the production of hemp skyrocketed, as everyone tried to meet the new found demand.

This can be attributed to the fact that CBD spread naturally, and simultaneously, through various companies and brands aiming for the same goal. To spread something amazing that was previously unknown to most, while still making a remarkable revenue.

Wholesale CBD Products We’ve got you covered.

Our premium CBD oil full spectrum drops are made to be pure and highly profitable.

CBD Oil

Key Factors Driving The CBD Oil Market:

In a free market, competition is key. Only competition can drive healthy market growth. At first glance, CBD looks like a bear market. But, when we analyze it from a different perspective, it shows unique development potential.

Parallels may be drawn with the boom of cryptocurrencies, when something that everybody wants suddenly popped out of nowhere. Although with CBD we are not shooting for big profits in money, we are trying to profit in the wellbeing of the population!

Source: https://ww.newfrontierdata.com/europe

Challenges And Barriers That Impact The Development And Sizing Of The CBD Oil Market

But it is not all roses in the CBD oil business.

While the competition is widely welcomed in an open market, the CBD market still possesses many flaws. With the lack of CBD regulations, the industry can do whatever it wants. Many CBD companies are taking advantage of this situation, and the consequences fall on the CBD consumer. Mislabeled, untested, and overpriced products are the biggest plague of the CBD market. Such practices of which the only goal is a quick buck, are putting a bad image on the entire CBD industry.

Nn the other hand, too much regulation or straight out prohibition on CBD products is applied in some countries, which do not allow aspiring entrepreneurs to reap the benefits of the CBD demand, nor do they allow the general public to legally enjoy the many benefits of the CBD oil, which leads to consumers turning to the gray and black market for CBD.

CBD consumers are again the victim, but this time they are exploited by the gray and black market.

With the supply of demand already being established in the market, the lack of reasonable laws and regulations is the biggest barrier to the CBD market growth, as companies and investors with major capital available are reluctant to enter the business, which is either tainted by charlatans or in which they risk legal trouble.

Image result for cbd spending in europe — Source: https://ww.newfrontierdata.com

Market Opportunities And Threats

The CBD market is a challenging one! In a way, it can be said that there are high-risks and high rewards. Nobody can really predict how CBD regulations are going to be applied in the future. But as CBD is already widely accepted by the general public, something good like this cannot be simply taken away!

There are still plenty of open questions regarding CBD regulation in Europe, however things seem to be moving in the right direction, with the EU authorities recognizing the extraordinary benefits of CBD.

CBD Industry Growth

The growth of CBD market so far has been exceptional. The European CBD market is expected to reach €2.6 billion by 2026, which is an extraordinary number.

Even though the legal regulation is still not always clear, we are seeing good signs in the industry. For example, more and more companies are embracing strict standards of production and quality control testing, similar to those in the pharmaceutical industry. The recent changes to the EU agricultural policy also mean that the European producers will have access to a wider variety of hemp to produce their CBD oil from, which means that the variety and quality of products is set to increase.

Image result for Europes cbd market — Source: https://www.newfrontierdata.com

Especially when considering the pharmaceutical industry taking foot in the market, billions become pennies. The takeover of GW Pharma, which was acquired by the Irish company Jazz Pharmaceuticals for 7.200.000.000$ in the second quarter of 2021, shows the real economic potential of CBD and cannabis.

Lorenza Romanese, the managing director of the European Industrial Hemp Association (EIHA), predicts that the question of THC limits in EU food has a high chance to be solved soon. However the novel food saga has still not been resolved – there are however numerous pending applications in the, EU, UK and Switzerland, with numerous stakeholders involved in the process. We at Essentia Pura are certain that tThe UK CBD market forecast is a tough one! With the Brexit drama final over, the UK is now free to make its own regulations. The CBD market in the UK is growing through a difficult transition, the novel food authorization is still not over and the major pharmaceutical and cosmetics players are so far staying out of the market.

If you are considering entering the UK CBD oil market, this might be the perfect opportunity to start – the market is still not consolidated, so this means that new companies can differentiate themselves and gain an advantage in 2023!he novel food decision will benefit the consumers in the EU.

With the novel food process for CBD passed, the real breakthrough of CBD and hemp is yet to be seen!

Essentia Pura’s Analysis of the EU CBD Oil Market

Another recent victory for EIHA and the European CBD industry shows that CBD is moving in the right direction – this is the liberalization of regulation in the CBD cosmetics market. CBD was recognised as safe for adding to cosmetics, and thus increasing the requirement for organic CBD oil. This decision has definitely provided a much-needed impetus to the CBD cosmetic industry.

CBD Oil Industry Trends

The CBD industry is fast and ever-changing. It is not exactly a survival of the fittest game, but adaptability and anticipation are obviously very important.

The data on CBD consumer demographics are important when we try to predict future CBD trends. As we can see in the chart below, there is not much disparity in age groups when it comes to CBD consumption. On the other hand, this means the CBD market can cater to everyone, no matter their age!

CBD by gender — Source: https://www.newfrontierdata.com

Even gender-wise, CBD usage does not vary much. But it makes sense to evaluate how we are going to position our brand and product, taking gender into account. CBD cosmetics will definitely benefit more from a female audience. And target products like CBD vape to male audiences. The CBD vape industry has seen an increase after the good outcome of KanaVape ruling in November last year, which was seen as a big victory by the sector. Be sure to also give a check about the current legal status of CBD in various countries of the European Union on our blog.

Check the chart below to find out more about the trends in CBD vaping:

CBD pet products are becoming more popular every year. Especially with CBD for dogs, a market has formed on its own. With a projected 40% annual increase for the next years, see what kind of CBD pet products are trending right now on the chart below.

Essentia Pura’s Analysis of the UK CBD Oil Market

The UK CBD market forecast is a tough one! With the Brexit drama final over, the UK is now free to make its own regulations. The CBD market in the UK is growing through a difficult transition, the novel food authorization is still not over and the major pharmaceutical and cosmetics players are so far staying out of the market.

CBD Insider’s Analysis Of The US CBD Oil Market

The in-depth review of consumer trends in the US shows the demands of American CBD users. The US is till without any doubt the biggest CBD market in the world and it is expected to remain so in the foreseeable future.

The market is fueled by scientific discoveries and by ever increasing awareness about the therapeutic and medicinal benefits of cannabidiol (CBD). The market is set to further grow and reach 6.77 billion in 2032. The EU has a lot of catching up to do, if it wants to keep pace with its US counterparts!

Opportunities For CBD Businesses In 2023

Hemp is on the rise, there is no doubt about that. Food, beverage, textile, automotive, pharmaceutical industries, and others are eyeing this forgotten plant with unique potential.

Everywhere around the world, entrepreneurs are trying to catch the buzz and get ahead of global competition. Governments are trying to establish a legal framework to ensure the safety of CBD products, while also trying to maximize the revenue from taxation of CBD products.

At the end of the day, it’s still like every other market, where supply and demand dictate the tides of the economy. It is just that the fresh and unique CBD market has its own quirks. Being a new industry, it’s not about the companies being greedy and pushy. It is just about exploring the demands of everyday CBD users that have not formed yet.

There is no blueprint on where, when, and how to position your new or existing CBD business in 2023 and in the future. What we know for sure, is that there are plenty of opportunities and a lot of room to grow. And we also believe that in the long run, quality and transparency will win the customer’s favor.

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Nano-Emulsion vs Liposomal CBD: Which Is Best?

Updated January 15, 2024

Written by

Tadej Glavan

Staff Writer

Furthermore, to ensure the most recent and relevant data, the content is consistently evaluated against current scientific literature and expert recommendations.

CBD oil and CBD gummies are the two most commonly used forms of CBD. People prefer both forms due to their affordability and comfort. However, there are some problems associated with oral CBD use. Studies suggest that oral CBD has an extremely low bioavailability.

Low bioavailability means very little is reaching your bloodstream or circulation after oral ingestion. That is why people are not getting promised health effects or need to ingest CBD in higher dosages.

Studies suggest that the bioavailability of orally ingested regular CBD products varies between 13-19%. This means that barely one-fifth of CBD reaches your bloodstream, and the rest is just lost. Although, of course, these statistics must be interpreted cautiously, the bioavailability of CBD can be increased, and it depends much on the carrier oil. For example, using olive oil or MCTs may boost the bioavailability of CBD oils.

There are various ways of boosting bioavailability. For example, one way could be changing the intake route. Vaping may increase stability, but it shortens CBD’s half-life and increases the risk of lung disorders.

Another way is to find novel solutions that are safe and could yet considerably improve CBD’s bioavailability. Thus, some of the ways are producing water soluble CBD. For example, one may create nano-emulsion or liposomal CBD.

These technologies have been around for quite a while, and their pros and cons are well known. However, it appears that creating nano-emulsion is better, as it results in higher solubility, bioavailability, and more stable products—a way preferred by Essentia Pura.

Different Ways to Produce Water-Soluble CBD:

Cannabidiol (CBD) is naturally lipid soluble, which is the prime reason for its poor bioavailability. However, there are many ways of improving its bioavailability. For example, using MCTs as carrier oils may help boost their bioavailability.

Another way could be making it water-soluble. Yes, it is possible to make fats water-soluble. Milk is an excellent example of a naturally occurring emulsion, a water-based produced with suspended fat particles.

The human body absorbs water more readily, as it needs one and a half to two litres of water a day. Therefore, more than 60% of the human body is water.

There are many ways of making CBD water-soluble, like using liposome technology or creating nano-emulsified liquid CBD concentrate.

Both liposomal technology and nano-emulsions have been well-studied by science, as pharmaceutical manufacturers have extensively tested these methods.

Studies suggest that liposomal is quite a good technology for some specific medications, though it may not be a good choice for CBD.

In both these technologies, manufacturers encapsulate lipid soluble CBD in a water-soluble structure, thus creating an amphipathic structure. It means that both of these technologies create structures with a water-soluble outer layer.

Nano-emulsions have better bioavailability in many cases due to smaller particle sizes and are simpler to produce. Hence, using this technology is a better choice for CBD. On the other hand, liposomal technology is more complex and is better suited for specific drugs.

In nano-emulsion, the liquid lipid core is covered by a s urfactant monolayer, making it readily absorbable by the body and yet stable. It is the way in which nature tries to boost the bioavailability of some fat-soluble vitamins and other vital nutrients. Thus, milk is an excellent example of nano-emulsion.

Liposomal technology is a relatively more complex and new way of encapsulating complex pharmaceutical drugs. Nevertheless, it is a good choice when creating nano-emulsion is not an option. This is because it binds drug molecules in a lipid bilayer.

Key Similarities in Nano-Emulsion and Liposomes:

Both are water-soluble or amphipathic carriers resulting in improved bioavailability
Both are non-toxic and biodegradable, as they do not use any toxic chemicals in the production process
Both technologies are widely used for drug delivery
Considerably improved absorption
Prolonged CBD’s half-life

Some of the Downsides of Liposomal Technology are:

Liposomes are more complex to produce; thus, products using such technology are more expensive and have other downsides.

Larger particles that are >150nm (nano-emulsion particles are generally a few times smaller), and hence relatively poor bioavailability
Lesser solubility due to dual lipid layer
Shorter half-life
Liposomes are quite complex and tend to be unstable, and thus may undergo oxidation or hydrolysis-like reactions
Leakage of encapsulated molecules, and thus reduced efficacy
High production costs

Essentia Pura Nano-Emulsified Liquid CBD

Before we further discuss why to consider non-emulsion CBD, it is worth understanding that it is not to replace CBD oil but rather to compliment it. CBD oil is still one of the most popular CBD products due to its ease of production, low cost, and high consumer trust level. However, nano-emulsion may help better when someone needs faster-acting products and when higher CBD blood concentration is needed.

There are some good studies comparing CBD oil with nano-emulsions. Those studies show that 50 mg or nano-emulsion may be comparable to 100 mg of CBD oil. However, nano-emulsion would still have some benefits over the regular CBD oil, like almost three times faster absorption and almost 65% bioavailability.

It means that if someone uses these products at equal dosages, then the difference would be even greater, and nano-emulsion would not only act faster, achieve health benefits faster, but would have almost thrice greater benefit.

Here are the Reasons Why We Chose Nano-Emulsion:

Water-soluble and small particle size.
We use special technology to ensure that droplet size remains small and thus ensures high and consistent bioavailability – since droplet size matters, and not all nano-emulsions are produced equally.
Faster absorption.
Higher bioavailability when compared to regular CBD oil and even liposomes.
More stable molecules mean products continue to have high efficacy during their shelf-life.
Bile juices are less likely to influence CBD absorption.
Lower first-pass metabolism, as it is vital to know that CBD is metabolized in the liver.

As we have already mentioned, nano-emulsion is not about replacing CBD oil or gummies; it is about complimenting your existing product range with higher efficacy CBD products.

We believe it is a good idea to have a range of CBD products using regular lipid soluble CBD isolate or broad-spectrum distillate.

However, at the same time, it is a good idea to consider water-soluble CBD. It may be especially good for producing certain kinds of products like CBD-infused drinks, making high-potency CBD products, or producing products with more predictable pharmacokinetics that absorb faster, work quickly, and have greater health benefits. For such products, one can use water-soluble nano-emulsified liquid CBD concentrate.

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Dropshipping Benefits, Challenges & Getting Started

Updated January 5, 2023

Written by

dr. Preet Sal SB

CBD Health Benefits

Furthermore, to ensure the most recent and relevant data, the content is consistently evaluated against current scientific literature and expert recommendations.

There are many ways of starting your own CBD business, and dropshipping is one such way. One of the early decisions anyone must make is how and where to source products. One does not essentially need to manufacture CBD products. One can buy CBD wholesale, procure CBD isolate, distillate, and make products.

Even better, one can just buy private label CBD or white label CBD products. These business models require very little understanding of CBD products and only small investments.

For example, white label CBD is quite a simple way of getting started. One just needs to ask the CBD manufacturers about all the products available with them, select the products, and ask manufacturers to label and pack products as per the requirement, and that is it.

However, all the above models have one issue, they require buying some stock. For example, in private label CBD, one may need to buy at least one batch of every CBD product, which is a considerable investment. On the other hand, in the case of white label CBD, one can buy products in smaller amounts, but still, every CBD manufacturer would have a minimum order quantity (MOQ).

Pros and Cons of Dropshipping: An All-In-One Guide

So, what to do, or how to get started if one does not want to maintain any CBD stock?

Well, there is a way out. You can even start a CBD business without buying a single unit of CBD product or investing a penny in stocks. Dropshipping is the simplest way of getting started.

It is the only business model in which a person can have a massive range of products, and yet one would not need to buy any stock. One would not need any place for storage. Not only that, one is not even engaged in product supply. And, yet, consumers receive products as if they were produced and shipped by you.

dropshipping

What Is Dropshipping?

It is the only business model where one can get started with no product stock. The methods are pretty simple. There are dropshipping companies. These may be CBD manufacturers, supplement producers, or even trading companies (often offering thousands of products).

They provide the price of the CBD or other products available for dropshipping. Then, you promote, market, and sell those products like your own products or brands. Once you get the order, you forward it two the dropshipper, and they will supply the product along with your invoice.

Here the customer would make payment to you or at your website. Thus, you will need to pay the dropshipper the basic cost of the product and shipping expenses. What is left after paying the dropshipper is your profit.

This business differs significantly from affiliate marketing, though it may share some of its traits. For example, in affiliate marketing and dropshipping, you have no say in product manufacturing or quality.

However, unlike affiliate marketing, where the customer is redirected to the seller’s website, and you get a commission from every sale, dropshipping differs. In dropshipping, you sell products as if they are your products, and you decide what should be the final price of the product.

In dropshipping, you have greater control over product margins. Moreover, since you are not redirecting customers and selling products like your own products, you can develop customer loyalty over time.

However, unlike private or white labels, maintaining the stocks, storage, and shipping of the products is no hassle. The dropshipper handles everything, and you only pay for whatever sales you make via your platforms.

dropshipping benefits

Top Dropshipping Benefits

Dropshipping is not one of the most popular ways of doing business. In fact, most sellers on eBay and even many on Amazon are working this way. In addition, most sellers or resellers on these platforms are using the services of dropshipping companies. Below are some of the reasons why dropshipping is such a good business model:

Low start-up costs: This is the number one reason why anyone would consider dropshipping. No stock maintenance also means zero investment in product stock and storage. In the case of dropshipping, products are lying with the dropshipper, and you have no obligations. Basically, you only buy the product to be supplied after getting payment from the client.
Flexibility: This business model provides flexibility in many ways. You can get into the range of businesses, start selling different kinds of CBD products, and more. Since stocks are not with you, there are no pressures of selling them quickly to recover the investments.
Massive range of products: Your range of products is only limited by the number of products offered by dropshipper. Thus, most dropshipper would have tens, even hundreds of healthcare products. In addition, a dropshipper may offer not only CBD products but also many other health supplements. To get started, you must decide your margin and list those products on your website. After all, there are no obligations in dropshipping and no investments in product stock.

Other dropshipping benefits

No storage of products: In dropshipping, physical products always lie with the dropshipper, and they are also responsible for shipping the products. A good dropshipper would send your invoice along with the product so that customer has an impression as if you dispatched products. All this means there is no need to maintain a warehouse and stocks and requires less staff.
Minimal efforts in inventory management: In dropshipping, inventory lies with the dropshipper and not with you. However, you still need to do some inventory management. The number of products with dropshipper may keep changing, and prices may change from time to time. So, yes, you would still require to do some inventory management. However, these are minimal efforts. Moreover, man dropshipper would provide automation software that can readily integrate into most common eCommerce platforms.
Easy to scale up your business: Expanding product offerings is a considerable challenge in any business, but not with dropshipping. In the case of dropshipping, one can immediately start offering all the products that are with the dropshipper. Any dropshipper would have tens, hundreds, and even thousands of various products. Thus, one may start with CBD products but readily add other health supplements and even medical devices to the product profile.

Some Top Challenges Associated with Dropshipping

Dropshipping sounds too good to be true, and that is right. However, every business model has its downsides, and dropshipping is no exception. Here are a few of the downsides of this business model:

Reliance on the third party: One of the biggest issues with dropshipping is that one is over-dependent on the third party. Just imagine that you have spent much effort and money developing your platform. However, one-day dropshipper decides to change their working condition or even close their business.
Poor product branding: In dropshipping, you are selling products “as it is”. There is no control over how the products should look, what they must contain, and more. Dropshipper provides ready-to-sell products, but it also means no control over how the product is branded. Quite often, dropshipping products are a kind of product that has huge demand, but they would not offer niche products.
No control over product lifecycle: In dropshipping, you may sell the products as if they are your own. But the truth is that those are not your products, and you have no control over the product lifecycle. It means that if the dropshipper decides to change product packing, its formulation, or even discontinue the product, there is nothing you can do about it.

Additional dropshipping challenges

High competition: Since dropshipping does not require much investment, many people are using this model. Additionally, dropshipper offers products that are in high demand. However, such products are sold by so many other people. Therefore, you may struggle to differentiate your offering from the competition.
Low margins: Almost no product investment also means you will have to be satisfied with low product margins. Products offered by dropshipper are not niche products; thus, there is no scope for massive margins.
Low customer loyalty: Since you are offering products that are available on many other platforms, it also means low customer loyalty.
Difficulties in providing customer support: You are not supplying the products or maintaining stocks. It means that providing customer support would be challenging if anything goes wrong. Dropshipper may take longer to deliver products, and there might be issues in getting product replacements.

Is Dropshipping Worth It for My Business?

It is a complex question. Every business model is good in one way or another. And every business model has its pros and cons. Some business models may be better for you.

Generally, dropshipping is an excellent business model for getting started quickly with no prior experience selling CBD or other products. It is also a low-risk model. It is also an excellent way to expand the product portfolio quickly.

However, it may not be the perfect way of doing business in the long run. If your sales pick up and your online platform becomes popular, you will realize that you need better products or niche products and provide better customer services. Moreover, if sales pick up, you can make more profit by using models like private label CBD or white label CBD.

If you are unsure how to start with the CBD business, we can help you out. We are a European CBD manufacturer and also provide many other services. Contact us to learn more about dropshipping, private label CBD, white label CBD, and more.

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Learn What It Takes to Open Up a CBD Café

Updated January 15, 2024

Written by

Mag. Valentin Mis, LL.M.

CBD Legal

Furthermore, to ensure the most recent and relevant data, the content is consistently evaluated against current scientific literature and expert recommendations.

As CBD gains popularity, it is also opening scope for so many different kinds of businesses like CBD shops, bars, and cafés.

It is good to consider opening a CBD café, as most people visiting the café are health-conscious. Therefore, they may find it interesting if someone offers CBD-infused coffee. Moreover, people often visit cafés, not just to have a cup of coffee, but also to relax a bit.

However, unlike bars, those visiting cafés would like to stay alert. Therefore, they often visit cafés during working hours. Or they might like to have a cup of CBD-infused coffee before closing their working day and relax.

The kind of people who would love to go to CBD café is coffee nerds, freelancers, socially conscious hipsters, anxious ones, those who love socializing, social media influencers, avid readers, or just tea and coffee lovers. All of them would love to have CBD-infused drinks.

How To Open Up A CBD Cafe: Our Comprehensive Guide

CBD café is still a kind of new idea, and very few have taken it up. But, on the other hand, it means that there is much scope for it. However, many people are wary of opening such a café, as they are unsure of how to get started. Thus, we have prepared a comprehensive guide to getting you started and understanding how to open a CBD café.

cbd cafe

What Is A CBD Cafe?

As already mentioned, this is a special place mainly focusing on young people and individuals looking for a special kind of environment, from freelancers to social media influencers. It is where people predominantly come to have a cup of coffee, tea, or smoothies and some snacks like healthy sandwiches.

Thus, such a place focuses on providing comfortable interiors, a calm atmosphere, range of healthy drinks and snacks.

Step One: Check Whether It’s Legal

Before getting started, ensure that it is legal to open such a café. First, you must ensure that CBD is legal in your nation. If CBD use is still not legally permitted, there is no way that a CBD café may be legal to open.

However, even if CBD is legal, it does not automatically mean that opening CBD café and selling CBD coffee would be legal. Selling CBD products and making CBD coffee are two very different things.

Generally, it is a good idea to confirm the legality of CBD cafés from local authorities. This is essential, as local laws may differ from national laws. Quite often, states, counties, or districts decide if they would allow CBD cafés or not.

There is still a lot of misunderstanding regarding CBD. Many people are unaware that it is quite a different product from marijuana. Some people in authorities still believe that CBD may encourage marijuana use, and so on. So, start by ensuring that CBD café is legal to open in your area.

Additionally, it is good to know that even if CBD café is legal, CBD advertising is mostly not. Not only that, those looking to open such a café must understand that they cannot make any health claims on their menu, promotional materials, or websites. So, yes, there is a lot to be learned before deciding to open a CBD café.

Step Two: Do Your Research

The next step would be to dive deeper into the subject. But, again, it is more about a market survey. You would need to know about the local demand for CBD, CBD coffee, and CBD-infused foods.

There are countries and places where people are still not aware of CBD health benefits, or they are misinformed. Thus, make sure that there is some real demand for the product before getting started.

Learning more about local lifestyle, demographics, and other similar things is also good. For example, opening a CBD café where there are many offices, IT companies, and service centres may be a better idea than in some industrial areas focused on mining.

Step Three: Get Your Bricks & Mortar Together

Once you have done market research, it is time to get ready to open the café. First, it means finding the right location. Then, it means investing in various equipment and also in the interior.

Although opening a café does not require much investment compared to a high-end restaurant, nonetheless, one needs to invest in interior design, furniture, and equipment.

Additionally, make sure that there is a good Wi-fi connection, as many people these days love to work in cafés.

Step Four: Decide on Your CBD Product Range

The final step before getting started is to decide on the CBD product range. This is one of the most critical steps, as ultimately, more so in the long run, how well any business would do depends on the product offering.

CBD Coffee & Tea

A range of CBD-infused coffees and teas is a must. Thus, you can have a regular expresso, latte, or cappuccino, but CBD infused.

Another strategy could be to come up with a completely original range of products like coffee or tea for relaxing, energizing, and so on. For example, one may infuse teas with different herbs like lavender, peach, berries, peppermint, and more.

Where can I buy CBD coffee & tea

Here again, there are two options. The first option is to buy CBD-infused coffee and tea that is ready to make, and you have to do nothing. Instead, you can prepare them like you would make a regular coffee or tea.

For example, you can buy CBD-infused coffee at natures health box in the UK. Similarly, one can purchase various CBD-infused teas, and they come in many flavours like that with lemon, ginger, lavender, chamomile, rose, and other herbs.

However, if you are serious about the quality of your products, it is much better to buy CBD in bulk. One can readily buy CBD isolate (pure CBD), which is either lipid or water-soluble.

One of the problems with buying CBD-infused coffees and teas is that then you have little control over the quality of tea or coffee you are serving in your café. Moreover, these ready-made solutions, that is CBD infused coffee or teas, have very minute amounts of CBD, which may not do much good to the client. Additionally, some of these teas and coffees may not be of the quality that you and your clients are used to.

Thus, it is a much better idea to come up with a range of coffees and different herbal teas and then just add CBD to them. This way, you would know the exact dosage of CBD that goes into each cup. Not only that, you can then offer tea or coffee with different amounts of CBD. Your clients would find such an offer much more attractive.

CBD-Based Edibles

The café would generally have many snacks like sandwiches, muffins, pastries, doughnuts, and more. You also offer CBD-based edibles. CBD edibles are pretty easy to make. You prepare these things as usual, but add CBD oil or CBD isolate to these items.

Here it is vital to understand that since you add just a few milligrams of CBD isolate or a few drops of CBD oil to each food item, it will not result in any changes in the flavour of those foods. So people would be able to experience the benefits of CBD but enjoy the taste or flavours of their favourite snacks.

open cbd cafe

What Are Some of The Common Pitfalls with CBD Businesses?

When getting started with a CBD business or CBD café, here are a few pitfalls to avoid:

Ignoring the legal side of the business: It may happen where CBD is completely legal and readily available. This may make some people think that they can just buy CBD oil and add it to their foods. However, laws regulating cafés differ. Therefore, if CBD is legal, it does not essentially mean that the law allows you to open a CBD café or sell CBD-infused tea or coffee.
Making health claims: Remember that you are opening a café and not some clinic. So never make any health claims about your products, foods, or drinks. Instead, focus on experience, like tea with lavender and CBD to help you relax or lemon tea with CBD for refreshing your mood.
Being unclear about the target audience: Generally, young professionals, students, geeks, and freelancers, love going to cafés. However, lots would depend on the location of your café. So, keep in mind what audience you are targeting.
Not considering local culture and influences: Although there are lots of similarities in cafes in different locations. Nonetheless, food preferences vary. So what works in London may not essentially work in Athens.
Copying competitors: By copying some popular café, you get some or even no results. However, remember that at the end of the day, the secret to success is how you can differentiate your business from others. Thus, the key word here is “differentiation”.
Ignoring online marketing: Many people wrongly think that if they are opening a brick-and-mortar store or café, online marketing is not that relevant. However, local online influencers can bring loads of business. These days people first check online reviews before going anywhere.

Still With Us? Here’s Some Inspiration from Around the World

Now that you know all the ins and out of getting started, you can look at the different online sources for inspiration. Learn what others are doing, how they are running their CBD café, what kind of products they are offering, and how they promote their business.

You can check out the information about some of the best CBD cafes in Vienna. Or here is a website to explore places that serve CBD-infused food and drinks in London. Or get your dose of inspiration from restaurants in France, where you can eat CBD.

If you have decided to go forward and open a CBD café, we can provide you with CBD in bulk to add to your foods and drinks.

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5 minute read

CBD Paste What It Is, Uses, Benefits & More

Updated January 15, 2024

Written by

dr. Preet Sal SB

CBD Health Benefits

Furthermore, to ensure the most recent and relevant data, the content is consistently evaluated against current scientific literature and expert recommendations.

As CBD’s popularity rises, so does the demand for different products. Some people prefer CBD oil, others gummies, while others love CBD-infused foods and drinks. As a result, many companies are now introducing the so-called CBD paste.

CBD is just one of the more than 400 known cannabinoids in the cannabis or hemp plant. It is one of the most well-known among various cannabinoids, along with THC. CBD is an acronym for cannabidiol.

Unlike THC, CBD does not cause high and is relatively safe. Therefore, many health benefits of the cannabis plant are associated with its content of CBD. Furthermore, since CBD is the most abundant cannabinoid, it is also relatively easier to extract from the plant.

However, people do not use pure CBD. Instead, they use different CBD products or supplements. There are some distinct benefits of using CBD products, as they are easier to use and have better bioavailability than pure CBD.

CBD Paste: The New(ish) Kid on The Block

CBD paste is the new kind of presentation. Unlike oil, it is thicker and contains oil, wax, butter, and so on. In addition, CBD is naturally soluble in different fats. Thus, the paste is mainly made by adding CBD to the oily and thicker fat base to produce a paste.

There are some distinct benefits of using paste when compared to CBD oil. Since it is thicker, it is relatively easier to handle. One does not need to use a dropper. Quite often, manufacturers sell CBD paste in a syringe for easier dosing.

It is not essential to sell CBD paste in a syringe; however, then it would be quite challenging to use it in a precise dosage.

What Is CBD Paste

As already mentioned, CBD paste is nothing but a different form of CBD supplement. It is something that is thicker in consistency. Therefore, some may prefer paste over oil or other forms of CBD.

Generally, CBD manufacturers make it by mixing CBD isolate or distillate in a thick oil base containing oil, butter, and wax. However, in theory, it is also possible to produce a water-based paste.

Generally, paste has a higher CBD concentration when compared to CBD oil or other CBD products. However, it is not always the case. Thus, those looking to use CBD paste must always read the product label or information before buying any such product.

Quality CBD Paste From Europe

At Essentia Pura, we can offer your pre-formulated, CBD-rich paste that will satisfy your need. Don’t hesitate to contact us.

Learn more here

What Is It Used For

CBD paste is rising in popularity, as many find it easier to use. People are finding different ways to use CBD. When it comes to the indication, it has a similar health benefit to CBD oil.

Nonetheless, users find CBD paste more versatile. It may have some additional benefits, but that would depend on the other ingredients and oily base. For example, using coconut oil as a base may improve its use case scenarios and result in a highly effective product.

People may use paste sub-lingually quite like oil, and they might add it to various foods and even rub it on the skin.

Some of the common reasons to use CBD paste are:

Boost brain health
Help prevent seizures or reduce their severity
Boost immunity and help manage allergies
Help prevent digestive issues like irritable bowel syndrome, inflammatory bowel disease, and more
Reduce anxiety and stabilize mood
Help manage painful conditions
Good for premenstrual syndrome
Help with acne and is good for the skin
Reduce nausea
Provide symptomatic relief in conditions like multiple sclerosis, Parkinson’s, and more
May help with COPD

How To Take CBD Paste

It is pretty simple to use, and some people find it easier to take than other forms of CBD supplements. If you are starting using CBD, always start with a minimum dose. Generally, one can start with 2.5 to 5 mg.

It is good to rub CBD paste on the tongue or below the tongue for a faster effect. However, one can also ingest paste and add it to various foods.

CBD would act faster when rubbed on the tongue or consumed sub-lingually. However, not everyone may like using CBD in that way. Therefore, if you decide to add the paste to various foods, then remember that you may need to use it at a higher dosage.

When added to foods, it may take longer to act. It is good to use CBD paste twice a day for a week, and once the desired effect has been experienced, a maintenance dose of once a day is sufficient for most.

Custom Formulation With Private Label

Retail-ready formulas not your type? Reach out and develop your own custom formulation.

Private label CBD products

CBD Paste Dosage: How Much Should I Take

Experts recommend starting CBD with a minimum dosage of 2.5 or 5 mg twice daily for a week. After that, one may switch to a daily dose. After one week, peak plasma level is achieved, and thus once a day is sufficient.

From the third week onward, one may slowly increase the dose if the initial dosage fails to help. For example, one may increase the dosage by 2.5 mg to 5 mg weekly. However, one should avoid using CBD paste at a dosage of more than 70 mg a day.

Generally, a person would measure dosage in milligrams, though paste is supplied in the syringe. This is because concentration may vary. In addition, different CBD manufacturers produce products of varying strength. Hence, it is not possible to say how much of it will suffice. It is always a good idea to read the product label for more information.

Summary

CBD paste is a new kind way of using CBD for health benefits. CBD manufacturers make it by mixing CBD with a thick oily base containing oil, wax, and butter. They generally supply CBD butter in a syringe for easier dosing.

There are generally two kinds of CBD pastes, one that is made of CBD isolate or a broad spectrum that mainly contains CBD distillate.

CBD paste is either THC free or contains less than 0.2%. Thus, it is quite safe and does not cause euphoria. However, unlike CBD oils, CBD paste may have a higher concentration of an active ingredient, though not necessarily.

Finally, it is worth understanding that if living in the EU, one should prefer products approved by the EU Commission and registered as Novel Food. This would ensure that the product is of the highest quality.

If you are a CBD manufacturer or looking for private label CBD manufacturers, write to us, we can provide products of the highest quality.

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Are Geek Bars Dangerous & Are There Alternatives?

Updated January 15, 2024

Written by

dr. Preet Sal SB

CBD Health Benefits

Furthermore, to ensure the most recent and relevant data, the content is consistently evaluated against current scientific literature and expert recommendations.

Geek bars are the talk of the town, a term fast gaining popularity among young adults. Young adults always want to stay up to date and often ask what geek bars are. Geek bar is a legal vaping product, but there are some worries. It appears that there are some fake products causing the problem.

Geek bar is nothing but a genuine vaping product. It is quite a popular brand in some European nations. Despite its name, it has nothing to do with alcohol or bars. It is a regular disposable vaping device. Since the brand has taken off, it has become so popular that some fake products are also making into the market. Some of these counterfeit products have incredibly high nicotine content.

Original geek bars are not the cause of concern, as they are legal products. However, they contain nicotine but are well within the legally permitted limits.

What Are Geek Bars?

Before we dive deeper into the subject, let’s understand some basics. But, first, let’s be clear about what, in reality, is a geek bar.

Geek bar is just one of the brands of vaping devices. However, it is worth knowing that they are a range of disposable vaping devices. They are mainly for those already smoking and looking to quit smoking.

Many people regard disposable devices as more comfortable, as one does not need to worry much about refilling. In addition, they are generally made to last long, containing 500 to 6000 puffs. Yes, that is quite a lot, considering that a standard cigarette has 10-15 puffs.

It means that though they are disposable and for single use, they last for quite a long time. These devices are rechargeable, as their small batteries would not last so long on a single charge. However, one does not have to go through the hassle of choosing the liquids, as they come prefilled with liquids. They come in different flavours and strengths.

There are many models of geek bar disposable vapes like S6000, E600, S1000, geek bar pro, and more. In addition, they come in many flavours like grape, jungle juice, peach, melon, apple, and more. Thus, the choice is really great.

They became popular due to their ease of use. One can buy a geek bar and start vaping. These are zero-hassle products and come in many sizes and flavours. Once the liquid has finished, one can simply dispose of them and buy another.

geek bars

How Much Nicotine Is in a Geek Bar?

As already mentioned, that geek bar is legal stuff. So all its models like geek bar regular, geek bar vape, and geek bar pro are sold legally. However, some of its models are not allowed for sale in the EU.

It is logical to ask how much nicotine is in a geek bar, as too much of it may be harmful. Furthermore, geek bar mainly focuses on those looking to quit smoking. Thus, it is no surprise that these vapes do not contain a high amount of nicotine.

Looking at their adverts, one may think these vapes may contain a lot of nicotine, but it is far from the truth.

Just take an example of geek bar S6000. It contains a 14 ml liquid that has 5% Nic salt. This means that it has about 70 mg of nicotine. It is made to last 6000 puffs. Studies show that a regular cigarette has about 10 mg of nicotine and lasts 10-15 puffs.

It means that one of the most powerful models of geek bar would last for 400-500 smoking sessions and provide nicotine equal to just about seven regular cigarettes. That is about 70-80 times less nicotine in each smoking session (15-20 puffs) than in a traditional cigarette.

Other models like the E600 and S1000 of geek bar do not differ much; the only difference is that they last for 600 or 1000 puffs. Generally, the number indicates a rough estimate of puffs or liquid volume.

They also have a pro model called geek bar pro. This model is quite popular, and it is among the new models. It is made to last for 1500 puffs and may contain as much as 50 mg of nicotine in total. So, not a very high nicotine dosage.

Are They Dangerous?

Geek bars are legal products. However, so are the cigarettes. Thus, if something is legal, it does not mean safe. Therefore, vaping has its health risks.

Before looking at the health risks of geek bars, it is essential to understand that now this term is used in a broader context. It is also used to describe illegally produced vapes containing high nicotine. Thus, among the youth, the term geek bars may mean high nicotine stuff, which can cause massive health harm.

Studies show that vaping can cause severe lung disease even if it is low in nicotine. However, the risk is higher if it contains nicotine. In the US alone, thousands of cases of vaping-related lung diseases occur each year.

Vaping may cause severe bronchitis and even severe pneumonia. It is more severe in some who cannot tolerate vaping liquids, oils, and aromas. This causes an extreme condition called “popcorn lung“.

Therefore, be clear that nicotine-containing disposable vapes are for those looking to reduce nicotine dependency. However, those who do not smoke should better not start vaping.

What Are Some of The Main Drawbacks?

Vaping is not as safe as promoted by many. It contains oils, synthetic aromas, nicotine, and some other chemicals. All these chemicals can cause severe lung damage.

Further, it is worth understanding that though vapes contain less nicotine than regular cigarettes, they still contain it. It means that they can still harm health. Nicotine is especially bad for vascular health and is one of the leading causes of peripheral vascular disease.

Vapes are not good for the environment. Geek bars or disposable vapes are especially bad for the environment as one throws them after using them for a specific time. In addition, they contain many parts that are difficult to recycle.

Although vapes help quit smoking, but that is not always true. Some get into the habit of blowing up. For many, vapes like geek bar may be the first step toward tobacco smoking or even using illicit substances.

The colourful advertisements regarding flavours should not deceive one. The truth is that these are synthetic flavours. As a result, many flavours may taste awful. Moreover, they can cause many ill effects on health.

what is a geek bar

Geek Bar Alternatives: Top Things We Suggest

To begin with, regular vaping is bad in any form. Nonetheless, casual vaping is fine. The only factor one must consider is that they should not be sensitive to vaping oils. Unfortunately, it appears that some people have weak lungs that are highly sensitive to vaping.

The best geek bar alternatives are the CBD vapes. It is not only for pleasure but can also improve health and may even help manage certain health conditions. Remember that vaping not only results in instant CBD dose but also has a very high bioavailability.

CBD vapes have bioavailability much higher than CBD oil or CBD gummies. Thus, it is good for quick relaxation, fighting anxiety, reducing pain sensation, and improving sleep quality.

It would be right to say that CBD vapes are one of the safest alternatives to geek bars. However, as already said that those sensitive to vapes should be careful.

The good thing about CBD vapes is that they are non-addictive. Moreover, they are free from nicotine. They can also help quit smoking due to their influence on the endocannabinoid receptors.

If you are a CBD manufacturer or in the CBD business looking for geek bar alternatives, we can help you out.

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Broad Spectrum CBD What Is It?

Updated January 15, 2024

Written by

dr. Preet Sal SB

CBD Health Benefits

Furthermore, to ensure the most recent and relevant data, the content is consistently evaluated against current scientific literature and expert recommendations.

CBD is gaining popularity globally, which also means that it is now subject to extensive research. However, since CBD is not a medicine but rather a health supplement, thus all products differ in quality, strength, purity, and other parameters.

Theoretically, every CBD product sold in the market differs slightly from another. Even if two products have the same amount of CBD, they differ due to their content of other organic compounds. After all, the cannabis plant has hundreds of phytocompounds.

Researchers are now taking a significant interest in CBD (cannabidiol) and other phytocompounds in the plant.

Our Comprehensive Guide to Broad Spectrum CBD

The cannabis plant contains numerous cannabinoids; among them, cannabidiol (CBD) is the most abundant. That is why it is commonly used as a health supplement. However, it does not mean that CBD supplements do not contain other phytocompounds.

It seems that other phytocompounds in the plant can also have health benefits. Studies have now identified almost 500 phytocompounds in the plant, and more than 100 of them are cannabinoids.

Researchers are extensively studying various cannabinoids in the plant, as many have similar or even more potent health effects than CBD. Not only that, some cannabinoids have an opposing action to others. Thus, exploring their properties is necessary to fully understand the plant chemistry and health benefits.

Not only that, but the cannabis plant also contains antioxidants, vitamins, flavonoids, and terpenes. Flavonoids are known as potent antioxidants and can suppress inflammation.

Terpenes are quite different; they are aromatic compounds that help protect plants. They are also antioxidants but also have numerous other health effects.

Terpenes & flavonoids, and other minor cannabinoids in hemp extract are responsible for the so-called “entourage effect.” Therefore, they can considerably boost the health benefits of CBD.

Understanding that hemp extract contains many phytocompounds helps understand the difference between various types of CBD extracts like a full-spectrum, broad spectrum, and isolate.

broad spectrum cbd products

What Is CBD Oil & What Is It Used For?

CBD oil is a product made by adding CBD to the oil base. CBD is naturally soluble in lipids. Therefore, manufacturers often use pure CBD or high concentration CBD to make the products. They make CBD oil by using oils like olive, coconut, hemp, and other oils as a base and then add CBD extract to it. Thus, oil mainly acts as a base or carrier.

CBD oil is the most common CBD product, and people use it for various health conditions. Some of the common reasons to use are pain management, anxiety, insomnia, mood disorders, seizure, metabolic disorders, and other health issues.

What Is Broad Spectrum CBD & How Does It Differ?

Broad spectrum CBD is closest to how you may find CBD in nature. Thus, it is an extract that contains not only CBD but also minor cannabinoids, terpenes, flavonoids, chlorophyll, and some other minor phytocompounds.

However, broad-spectrum CBD, also called CBD distillate, is THC-free. This is essential to know as in many nations, only THC-free products are allowed for human use. Moreover, THC-free means fewer regulatory hurdles and fewer chances of side effects.

Despite being THC-free, broad-spectrum CBD is quite potent. In addition, the presence of various phytocompounds like terpenes, flavonoids, and other minor cannabinoids ensures broader health benefits due to the entourage effect.

The entourage effect is necessary to understand, as it is much more than just a synergy. The synergy between the components means that if two compounds are combined, it results in a much more potent action.

However, the entourage effect means that if two different compounds are combined, it not only results in more powerful action but also in a completely new kind of health effects. Therefore, one may not experience those health effects when using those substances in isolation.

Therefore, broad-spectrum CBD is one of the potent forms of CBD yet relatively safe due to the lack of THC.

broad spectrum CBD

Benefits of Broad Spectrum vs. Other Forms

Although all CBD products share similar traits and health benefits, there are some differences between the various forms. Some, like broad-spectrum, are more potent, but it also has some downsides.

CBD Isolate

As the name suggests, it is an isolated form of CBD. It means that this is the purest form of CBD. Generally, CBD isolate powder is 99% pure CBD. It means it lacks other minor cannabinoids, flavonoids, and terpenes and is THC-free. It does not have any other relevant phytocompounds.

This means that CBD isolate is almost tasteless. Therefore, it is perfect for producing a range of CBD products. In addition, it means that CBD manufacturers can add other phytocompounds of their choice and thus create unique products. Therefore, they might mix it with vegetable oils of their choice (like coconut, olive, or hemp), add different terpenes, essential oils, and more.

Since CBD isolate is a CBD in its purest form, it also means an excellent safety profile.

Considering the numerous benefits of CBD isolate and the freedom of creativity it provides to CBD product makers, it is commonly used to make CBD products. In such cases, CBD product manufacturers know what is happening inside their products.

There is only one downside to using CBD isolate. In its pure form, it lacks the entourage effect and may have a milder action than broad spectrum CBD. However, this downside can be overcome by cleverly mixing terpenes and other natural compounds into the finished CBD products.

Moreover, CBD isolate is also perfect for creating a different kinds of products like gummies, cosmetics, CBD-infused foods, drinks, and more.

Full-Spectrum CBD

As the name suggests, it is more than just a CBD. The broad spectrum retains other minor cannabinoids, terpenes, flavonoids, and other phytocompounds. Thus, it can exert an entourage effect, making it the more potent variant of CBD.

Most importantly, the full-spectrum CBD also contains THC in small amounts. For example, in the US, the permitted amount of THC in CBD products is 0.03%, whereas, in the EU, it is 0.02%.

This is quite a minute amount of THC and cannot cause euphoria. Nonetheless, even in such minute amounts, it can alter the properties of CBD products. It may potentiate specific health effects of CBD products.

Although full-spectrum CBD is the most potent form of CBD, this also poses specific challenges like it may have more significant side effects. In addition, it has an earthly flavour, and thus it may not be suitable for producing some products.

Additionally, getting regulatory approval or marketing authorization from regulatory agencies may be challenging, as THC poses specific health threats. Moreover, there are certain risks of using full-spectrum CBD. For example, if the labs find that THC levels are minutely more than the allowed limits, this may result in rejection of the product by labs and even massive financial penalties.

Broad Spectrum CBD

The broad spectrum is the best of both worlds. It is something in between the CBD isolate and the full-spectrum CBD. It retains small amounts of minor cannabinoids, terpenes, and flavonoids, but unlike full-spectrum, it is THC-free.

This means that it is generally more potent than CBD isolate with broader health benefits. But it is still good for producing different kinds of products due to its milder aroma. Moreover, quite like CBD isolate, it has a good safety profile as it is THC-free.

THC-free also means that there are no severe regulatory issues in using broad spectrum CBD.

To sum up, CBD comes in various forms, with CBD isolate fit for most purposes, whereas broad-spectrum CBD is fit for creating more potent products. However, despite its strengths, one must be careful with full-spectrum CBD as it contains THC.

If you want to start a CBD business, there are multiple ways of doing it. First, you can either buy CBD isolate or distillate from us. Moreover, we also offer water-soluble CBD isolate and distillate. Else you can choose from our range of private label CBD products.

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PPC for CBD Everything You Need to Know

Updated January 15, 2024

Written by

dr. Preet Sal SB

CBD Health Benefits

Furthermore, to ensure the most recent and relevant data, the content is consistently evaluated against current scientific literature and expert recommendations.

So, you have finally set up your eCommerce website, started selling the products, done SEO optimization as per the best industry standards and recommendations, and loaded tons of informative materials. PPC for CBD is one of the tools that may provide a much-needed boost to your business

However, this is not enough. It will take months, if not years, of continuous efforts to ensure that your website starts appearing among the top pages on google research. Till then, you will get only a limited amount of traffic.

Seeing traffic growing at the turtle’s pace can be pretty painful, especially when you have put on so much effort and spent many resources developing your online CBD website.

Hence, many people ask if there is a faster way to get more traffic. Well, there is one way of getting tons of traffic in a very short time, which is using PPC (pay per click) advertising. One may use either Google Ads or Facebook Ads to generate traffic to the website.

Google Ads and Facebook Ads are paid services. However, investing in paid advertising makes sense as it can bring much traffic in a short time.

PPC for cbd

The ABCs of PPC for CBD: What You Should Know

So, what exactly is the PPC (pay per click). As the name suggests, it means that Google or Facebook does not charge you a penny for showing your ads. Instead, you only pay when someone clicks your ads and thus brings that person to your website. This is undoubtedly one of the most cost-effective and efficient ways of advertising.

Once the person clicks your advert, they are redirected to your landing webpage. Whether a person buys your product will now depend on the quality of the landing page.

How much do you pay for each click? It depends on the keywords you target. Google has a free tool called “keyword planner”, which informs the approximate cost of each click. Generally, the cost is a dynamic thing and keeps changing. It means that any keyword may become cheaper or more expensive over time. Google just shows the average price of that particular keyword.

Thus, running on a low budget can choose low-volume keywords, generally costing much less. Some keyword clicks cost several dollars, while others may cost just a few pennies. In Google or Facebook campaigns, one can automate most tasks and even decide the daily budget. Thus, there is no risk that the platform would overcharge you.

What Do We Mean By ‘PPC’?

As already explained that PPC is “pay per click”. It means that Google or Facebook shows your ads for free, but you pay if someone clicks your ad. Once the person clicks your ad, that person is redirected to your website.

Whether you get sales or not will ultimately depend on the quality of the landing page. Studies show that, on average, 3% of people will click your ad on Google, though experts recommend that your target must be 10% or above. If very few people click your ads, it means they did not find your ads exciting or informative enough.

To understand how it looks in practice, let’s say that you start a PPC campaign on Google ads and have a conversion rate of 5%, which is more or less normal. It means that if 100 people saw your ad, out of them, 5 clicked your ad and visited your website.

However, it is worth understanding that not everyone visiting your website will buy the product. So, let’s say that only 10% of those who visit your website buy your product, then the actual conversion rate comes down to 0.5% only.

This means that though PPC campaigns might not be very expensive to run if the landing page is not attractive, one may lose more money than make gains.

What Are Some of The Benefits of Pay Per Click?

Going for a PPC campaign is a difficult choice. However, it does almost guarantee some traffic to your website. How much traffic can you drive from such a campaign would depend on your choice of keywords and budget.

The main benefit of PPC is that you can get a massive amount of traffic almost immediately after starting the campaign. Unlike organic growth, which occurs slowly over the period of months and even years.

Thus, for example, it may take you two years to get 50 000 visitors (a day) to your website without PPC, that is, by maintaining a high-quality website and continually updating it with quality content. In contrast, you may get the same number of visitors through PPC in just about a month or two.

It means that PPC, to some degree, is essential for faster business growth as attracting more traffic to the website through other means is a very slow and prolonged process.

PPC and CBD

PPC Ads for CBD Products: Top Things to Consider

So, now that you have understood the amazing benefits of PPC Ads, you might like to get started? But, wait, things are not as straightforward as they might sound. Though setting up a PPC campaign is a breeze, one can do it in a few minutes. Even a newbie can learn to set up a PPC campaign after a few hours of online tutorials, but neither Google nor Facebook allows the advertising of CBD products!

Google not only prohibits advertising CBD but even hemp. The process of PPC campaign approval is automated. Thus, it will get disapproved whenever you set up a PPC campaign. Thus, the question arises of why we are discussing the PPC at all if CBD or hemp are not even allowed to advertise on Google or Facebook Ads?

Well, because there is a way out. The only way to advertise your CBD products and bring traffic is through indirect ways. It means that you do not promote or focus on keywords like CBD or hemp. Instead, you focus on health conditions like anxiety, pain, relaxation, natural health, and more.

You cannot use terms like CBD or Hemp anywhere in Google or Facebook Ads. But you can create ads, like “looking for natural anti-stress remedy?” or “Here is the best way to get rid of pain without medications”.

But, wait, there is one more obstacle. Google not only looks at the content of ads, but Google bots will also check the landing page! So, it means that even your landing page should not mention the term CBD or Hemp anywhere in the text.

Thus, the only way to get started with Google Ads and Facebook Ads for CBD products are by creating an ad that discusses various health conditions. Similarly, a landing page should not contain any text suggesting that you sell CBD or Hemp products. However, once the campaign has been approved, you can add images or hyperlinks to your landing pages that take your visitors to the main page of your CBD store.

So, yes, it is complicated but possible to get started with PPC for CBD products. However, it will require some practice and learning through trial and error.

Should I Explore PPC As an Option for My CBD Business?

Though it is difficult for CBD sellers to use PPC to generate traffic and sales, it is possible with some effort. Thus, exploring PPC to boost your business is a good idea. If you cannot do it by yourself, many professionals out there know how to create the right kind of PPC campaigns.

If you are looking for CBD Manufacturers in Europe, we can help you out.

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CBD Website Hosting: Which Is Best for Me?

Updated January 15, 2024

Written by

dr. Preet Sal SB

CBD Health Benefits

Furthermore, to ensure the most recent and relevant data, the content is consistently evaluated against current scientific literature and expert recommendations.

There are many ways of selling CBD and other natural health products. Nevertheless, it is no secret that most sales come from different online platforms these days. Therefore, anyone looking to start a CBD business must have a dedicated online presence.

Although having an online store is not essential to get started, it would be difficult to get considerable sales without an online store. Moreover, some leading eCommerce platforms still do not allow the sales of CBD products.

Therefore, it would be correct to say that having a dedicated online store for your CBD products is absolutely essential.

Starting Up a CBD Website: What You Need to Know

To start an online store, one needs two things: registration of a website and finding a hosting to host an online store. Registering a website is not an issue. However, finding a good hosting service could be a challenge.

Many popular hosting platforms like Wix, Shopify, and WordPress.com are simple to set up. However, most of these platforms either do not allow the sales of CBD products or they have unclear policies.

Thus, you may get banned or blocked anytime if you choose some of these popular platforms. Moreover, some of these platforms use payment processors that would not work with CBD products.

cbd website hosting

Why Would I Need a website to Sell CBD?

The traditional way of doing business is getting the product ready, distributing it to brick-and-mortar stores, and advertising the products through various channels like television, radio, print media, etc. However, this way of doing business is quickly becoming outdated.

New studies show that about 70% of all sales of health supplements now occur through online platforms. Thus, it is the single most important reason for having a website.

Another reason to have a website for your CBD products is that most traditional health supplement distributors would not work with a new company or CBD brand. It means that doing business in a conventional way is highly challenging for those new to the business of natural health supplements.

When it comes to online sales, there are many ways of doing it. One may even sell health supplements through social media platforms. However, again things are pretty challenging as most social media platforms still do not allow advertising CBD products. However, one can readily sell hemp oil products in this way.

Considering all the reasons above, it is almost essential to have a dedicated website for selling CBD. Moreover, the website must be hosted on a server that allows for selling CBD products. This would provide stability to the business. Furthermore, it will also ensure that a person has maximum control over their business and less dependence on others.

cbd website setup

Is It Legal to Sell CBD Online?

Yes, it is legal in most parts of the world, though not everywhere. A lot would depend on the local laws of the nation. For example, selling CBD online in the US and EU is legal. However, CBD is still not legal in many parts of the developing world. Fortunately, most leading web hosting services have their servers located in the US or EU; thus, selling CBD online through a dedicated website is not an issue.

Regarding platforms like Wix, Shopify, and WordPress.com, they have just been slow to update their policies. Some of these platforms, like Shopify, do allow the sales of CBD products, but regretfully their payment gateway would not allow payment processing for CBD products. It is quite possible that in the coming few years, things may change.

However, since the laws regarding CBD are constantly changing, thus it is always better to have a website hosted on a platform that is known to provide outstanding services to CBD sellers. Furthermore, this will ensure that one would not need to worry about account suspension in the future due to various changes in the regulatory laws.

Selling CBD Online: What Are Some Things to Look Out For?

When choosing website hosting for online selling, there are many things to consider. However, among the various factors, the most important thing is to understand if the web hosting service allows hosting website that sells CBD products.

Other factors to consider are the cost of hosting, uptime, scalability, backups, and customer support.

These days, most hosting services are optimized for WordPress; thus, installing WooCommerce is not an issue.

Regarding scalability, though one can start with shareable hosting, one may require either a virtual private server (VPS) or even dedicated hosting as the business expands.

Additionally, one should also see if the hosting provides an SSL certificate or connections, as this service is essential for secure financial transactions and securely storing customer data. Unfortunately, many shared hosting services may not provide an SSL certificate.

Further, it is also good to have a dedicated IP, instead of shared IP, for higher security and stability of the website.

Above are some of the technical things that one would need to clarify before making any decisions. One would also need to find a payment gateway to process CBD product payments. Remember that PayPal or many commonly used payment gateways do not work with CBD sellers.

What Are Some Bad Solutions to CBD Website Hosting?

Many website hosting services are principally against CBD sellers. However, remember that they may not mention that on the main page. Thus, it is always a good idea to contact customer support to clarify these issues.

Additionally, some services like Shopify may allow selling CBD products, but getting payment may be an issue since their partner companies that process payments do not work with CBD companies.

Thus, one should generally avoid easy setup solutions like Wix, Shopify, or even WordPress.com. Instead, one should get hosting on some of the reliable servers that work with CBD companies and then set up a WooCommerce store from scratch, which in fact, is not as complicated as it may sound.

What Are Some Better Solutions and Why?

There are many fantastic hosting solutions that are perfect for any CBD website. Some of the examples are WooCart, which specialize in hosting CBD websites, and thus there could be no issues hosting website with them. In addition, the company uses Google cloud servers, making it blazingly fast, though it may be relatively more expensive.

Another good CBD hosting service is Kinsta which provides WordPress hosting. This service is outstanding because it uses special technology called CDN (Content Delivery Network) to improve website loading speeds, which may help in better Google rating.

Summary

If you are planning to get into the CBD business, it is essential to have a dedicated online store. However, unlike other websites, things are a bit more complicated with CBD, as not all hosting services may allow hosting website that sells CBD products or CBD manufacturers.

Fortunately, many hosting services specialize in providing services to CBD organizations. These organizations can help meet legal requirements for CBD sellers and may also help find the right payment processing companies.

If you still have questions about getting started with CBD business or White Label CBD Products and finding the right CBD website hosting, please feel free to contact us. We can help you with everything from product selection to coming up with the right type of sales strategy for your CBD products.

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Sustainability in the CBD Industry

Updated January 15, 2024

Written by

Mag. Valentin Mis, LL.M.

CBD Legal

Furthermore, to ensure the most recent and relevant data, the content is consistently evaluated against current scientific literature and expert recommendations.

CBD is now a multi-billion dollar industry and thus the question regarding its sustainability. Moreover, it is growing at a tremendous rate. In fact, very few industries are growing as fast as the CBD industry. It means that this is the right time to question the sustainability of the CBD industry.

People are increasingly using CBD as it is a natural health product. However, if something is natural, it does not essentially make it environment-friendly or good for society as a whole.

Additionally, it is worth understanding that in producing any product, many steps are involved. It is not just about growing or cultivation. It is also about CBD extraction, logistics, and the broader impact of various CBD business practices on the environment and society.

Sustainable CBD: What’s The Deal?

Before we continue our discussion about the CBD industry’s sustainability, we need to understand precisely what sustainability means.

As per the experts at Harvard business school, sustainability mainly means two things: the impact of any business on the environment and its effect on society.

Every business or industry has some positive and negative effects on the environment and society, and the CBD industry is no exception.

However, if we want to live in a healthy environment and care about the society we live in, it is essential to consider the sustainability of any industry. Fortunately, when it comes to CBD, there is strong evidence that its benefits outnumber the downsides.

is cbd eco friendly

Is CBD Eco-Friendly?

It would be correct to say that CBD is quite good for the environment. There are some firm reasons to make such a statement. Of course, cultivating, harvesting hemp, and producing CBD would cause some harm to the environment. However, the benefits of hemp cultivation outnumber. The total effect of the CBD industry is positive on the environment.

All parts of the plant are usable

When considering the environmental effect of CBD, it is vital to understand that hemp is not just cultivated for CBD oil production. What is impressive is that every part of the hemp plant is usable. Thus, its leaves and flowers may be used for CBD extract, seeds for producing omega-3 fatty-acid-rich oil, and its fibrous stalk to make ropes, papers, textiles, and more.

Since almost every part of the plant is usable, it means minimal wastage. Moreover, one can even use hemp seed cake as animal feed after oil extraction.

Good for soil and air

This is not to say that hemp cultivation does not cause any harm to the environment, but such damages are very few. Hemp grows quite quickly, does not demand much water, and does not need extensive use of fertilizers and pesticides.

Additionally, hemp leaves are pretty good at removing carbon from the air. Experts estimate that one ton of hemp may remove more than 1.6 tons of carbon from the air. Thus, the hemp plant is among the best plants for air purification.

Harvesting and extraction

When it comes to harvesting, it will cause some ill effects on the environment. Nonetheless, these ill effects are not more than any other crop.

As far as extraction is concerned, some of the extraction methods, like the use of supercritical CO2, are a more environmentally friendly way of CBD extraction. But on the other hand, using solvents or hydrocarbon gases is among the less environmentally friendly methods.

Helps produce ecofriendly products

Hemp fiber is widely used to produce textiles and paper. In addition, hemp textiles are readily biodegradable, unlike nylon or other synthetic fibers. Thus, a fabric made from hemp is entirely environmentally friendly.

Similarly, hemp help reduces deforestation or the cutting of trees. Using hemp for paper production is among the greener ways of paper production.

Impact on society

Sustainability is not just about the environment but also about the industry’s impact on society. Hemp cultivation does not cause harm to society in any way. On the contrary, studies have established beyond doubt that CBD is entirely safe for human consumption. It can help reduce the pain and suffering of people.

Ways to Limit the Environmental Impact of CBD Manufacturing

It is one of the less-discussed topics. Nevertheless, considering the ever-increasing demand for CBD products, it is the right time to understand more about sustainability issues. Below are a few of the things CBD manufacturing must consider to protect the environment.

Source hemp from local farms that do not extensively use fertilizers and pesticides.
Buy hemp from producers that actively practice crop rotation.
Produce CBD from non-GMO varieties of hemp only.
Use environment-friendly ways of extraction like supercritical CO2 instead of ethanol and hydrocarbon.
Use recyclable product packaging like glass bottles, recyclable papers, and more.

Additionally, for the well-being of society, manufacturers must ensure that their products are free of heavy metals, pesticides, and solvents. Thus, people should prefer CBD products that have been tested by reliable third-party labs.

There are other less-discussed ways of improving sustainability, as CBD manufacturers must invest in research regarding the safety and efficacy of various CBD products. It is vital to ensure that this multi-billion dollar industry fulfills its promise of good health.

Consumers can also play their role in promoting sustainability by buying high-quality and certified products only. For those living in the EU, it is good to buy CBD products that have been approved as a Novel Food by the EU commission. EU commission approval is one of the most reliable indicators of product quality.

cbd sustainability

The Best CBD Manufacturers for Sustainability:

There are many CBD manufacturers in Europe. However, Essentia Pura stands out due to its high focus on sustainability. Essentia Pura manufactures white-label CBD and private-label CBD products, which include full-spectrum CBD oil, and CBD skin care among others. In addition, Essentia Pura supplies CBD in bulk such as broad-spectrum CBD distillates, water-soluble CBD, CBG isolate, and CBD isolate among others.

Essentia Pura pays particular attention to sustainability. Below are some of the factors that Essentia Pura considers during its production processes to ensure sustainability:

Using only high-quality hemp – To make this happen, EU-certified industrial hemp, which is grown and cultivated without herbicides and pesticides, is used in our CO2 extraction process. The hemp plants are chosen carefully, grown organically, and harvested by hand with the utmost care from local farmers. This way, all of its CBD products are free of heavy metals, mycotoxins, and pesticides.
Traceability – The company pays particular attention to the origins of raw materials and ingredients used in the manufacturing process. It is vital to know the place of hemp cultivation and the methods used in cultivation.
Right kind of extraction process – Essentia Pura utilizes supercritical CO2 extraction, which is a highly environment-friendly extraction process. Unlike most other CBD manufacturers that use hydrocarbons due to their higher yield, Essentia Pura uses supercritical CO2 extraction not to damage the environment.
Certificate of Analysis (COA) – All Essentia Pura products, either in CBD in bulk, white-label CBD, or private-label CBD products, come with COA from dependable third-party labs. This ensures the quality of ingredients and confirms that the product is free from harmful impurities.

Surely, Essentia Pura is not alone in doing so. There are other companies producing high-quality CBD products. Nevertheless, according to testimonials, it would be confident to say that Essentia Pura is among one the best CBD manufacturers in Europe.

Contact us to learn more about our wholesale CBD products and how Essentia Pura ensures sustainability in the CBD industry.

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8 minute read

CBD Market Analysis: Germany

Updated January 15, 2024

Written by

dr. Preet Sal SB

CBD Health Benefits

Furthermore, to ensure the most recent and relevant data, the content is consistently evaluated against current scientific literature and expert recommendations.

If you are into the CBD business and still not working in Germany, it is a country that should be on your radar. Germany is attractive for numerous reasons.

Germany is the largest economy in the EU zone. Therefore, no surprise that it is also the biggest market for many products, including CBD.

Germany is also a highly dynamic market that is consistently among the first to accept new ideas. Thus, it is no surprise that it has also quickly changed its regulations and legalized CBD.

Even more interesting is that Germany is considering legalizing recreational cannabis, and its government has already taken some initial steps. Legalizing it would also become the largest recreational cannabis and CBD market in the EU zone.

Additionally, many people do not know that Germans prefer natural remedies. Compared to the US or UK, it is relatively easier to get regulatory approval for herbal remedies. All this means that German society more readily accepts natural preparations. Germans would often prefer something natural over pharmacological drugs.

These and many other factors make the German market truly attractive. Moreover, it has one of the best investment climates. It means that German laws generally remain consistent over time, and there are fewer chances of quick regulatory changes that may threaten CBD business or any kind of business.

A Market Analysis of CBD in Germany

German CBD market is quite vibrant, with numerous CBD products available on the market. CBD products are sold at brick-and-mortar stores, online platforms, and more. One can readily buy CBD oil, gummies, creams, and balms.

Though the EU-wide changes in the regulations, that is, a classification of CBD as a Novel Food, have slowed down the CBD market growth a bit, it will regain momentum as companies start meeting the new regulatory requirements.

Like all other healthy and vibrant markets, the German market is expected to grow at a CAGR (compound annual growth rate) above 40%. Industry experts believe that by 2024, Germany will be 50% of the EU cannabis market.

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First Off Is CBD Legal in Germany

Germany is an industrial nation, and hemp has many industrial uses. Therefore, no surprise that it is a country with a long history of hemp cultivation. It was among the first European nations to legalize hemp cultivation in 1996.

It also amended its laws regarding the sales of low THC cannabis products in 2017, and since then German CBD market has been booming.

So, yes, CBD is legal in Germany. One can sell any CBD product in Germany with THC content below 0.2%.

Further things changed in 2019, when the EU commission made some regulatory changes, thus classifying CBD as a Novel Food. Unfortunately, this means that one can only sell or commercialize CBD products in the German market after getting Novel Food approval from the EU commission.

Getting approval as a Novel Food from the EU commission may be a complex task, but it is worth it. Obtaining such approval means one can sell CBD products almost in any EU nation.

Can I Take CBD Oil to Germany

Theoretically, yes, you can take CBD oil to Germany. However, there are a few things to know beforehand.

Firstly, one can only take small amounts of CBD oil for personal use. Thus, a bottle or two may be fine, as such a quantity is justifiable. However, larger amounts are almost impossible to justify.

Secondly, one should preferably take a product that is certified and known to contain THC below 0.2%. It is even better not to take THC-containing products at all. Thus, better take CBD isolate or similar products.

Additionally, it is worth understanding that what is legal in the US may not essentially be legal in Germany. For example, the upper limit for THC content in the US is 0.3%, while in Germany or the EU, it is 0.2%. Hence taking broad-spectrum or full-spectrum CBD oil with high THC to Germany may be illegal and get you in trouble.

Thus, it is always a good idea to take only CBD oil that is entirely THC-free, made from isolate, and certified to be THC free. In addition, it is generally safer to carry CBD products produced in another EU nation and sold legally in that nation.

When it comes to recreational cannabis, it is still illegal in Germany. However, the German government has already started legalizing the limited use of recreational cannabis. But these are still early days, and it may still take a few years before recreational cannabis becomes legal in Germany.

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Germany’s CBD Oil Market Size

When it comes to the total CBD market in Germany, data is a bit sketchy. Hence, it is difficult to say how much is the total CBD market in Germany or the CBD oil market size.

Nevertheless, most data indicate that the total European market for CBD products is approximately 2 billion USD, and thus German market is around 1 billion USD strong. But, of course, this is the whole market, including CBD oil, edibles, topicals, and so on. Hence, it would be correct to say that the CBD oil market may be approximately 200-300 million USD.

There are some surveys indicating what kind of products German people want. Studies show that people are most interested in CBD oil, followed by food, capsules, drinks, vapes, topicals, and herbals.

The Top 3 CBD Manufacturers in Germany

By looking at the product profile of some of the leading CBD manufacturers in Germany, one can get a better picture of the German CBD market. Furthermore, looking at these manufacturers’ websites, one can understand what is in demand and what is not.

Below are the three highly reputed CBD manufacturers in Germany:

Nordic oil

It is a German manufacturer with a wide range of CBD products like CBD oil, pills, various CBD combination products like CBD with melatonin, and more. They produce high-quality products that go through extensive testing in third-party labs.

Sanity care

It is a company that focuses on producing CBD products of medicinal quality and thus supplying to pharmacies and institutions. In addition, they also make CBD-based wellness products and even topicals.

Breathe Organics

It is another German company with a wide range of CBD products, oils, cosmetics, liquids, and more. They produce liquids for vapes, cosmetics, CBD for ingestion, aromatic oils containing CBD, hemp oil for hair and massage, and more.

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How Spas Are Incorporating CBD Into Their Treatments

Updated January 15, 2024

Written by

dr. Preet Sal SB

CBD Health Benefits

Furthermore, to ensure the most recent and relevant data, the content is consistently evaluated against current scientific literature and expert recommendations.

Spas are essentially wellness centres and they are increasingly using CBD in their treatment. Their primary focus is stress and tension relief. Spa treatments may also help reduce body aches. Ultimately spas help reduce stress, prevent various disease conditions, and improve the feeling of wellness.

As the diseases associated with chronic stress are rising, so is the significance of spas. It is a place where one can get a range of non-pharmacological treatments like massage, hydrotherapy, aromatherapy, and more to reduce stress and help people feel better.

CBD provides many health benefits that are generally associated with spas. Thus, it is logical for spas to incorporate CBD in their treatments.

How Spas Are Incorporating CBD Into Their Treatments

Spas are incorporating CBD in their treatments in many ways. What is good is that incorporating CBD into their treatment does not pose many challenges. CBD’s health and wellness benefits are similar to what one expects from spas.

Moreover, CBD oil is relatively easy to incorporate in common spa treatments like massage, aromatherapy, deep muscle pain relief, stress management, and more.

Why Use CBD in Spas?

Incorporating CBD in Spa therapy is helpful as both the treatments may have an additive effect. In addition, both CBD and Spa therapies are suitable for a range of conditions like stress management, pain reduction, and help relax.

Below are some of the reasons to use CBD in Spas:

Better stress relief– The main reason why people go to Spas is for stress relief and thus prevent stress-related ailments. CBD is also quite good for improving mood. Due to CBDs’ impact on the endocannabinoid system, using CBD oil for massage may have a higher stress relief effect than other massage oils.
Higher anxiety relief– Almost everyone would suffer from episodes of severe anxiety in their lifetime. Sometimes, anxiety may be severe and prevent a person from functioning adequately. Adding CBD to Spa treatments may help reduce anxiety quickly, and such therapy may also have a prolonged effect.
Deep muscle pain management– Massage therapy helps improve blood flow to muscles and get rid of muscle pains. CBD is also good for pain relief and is one of the most common reasons for using CBD oils. Thus, combining both therapies would have added benefits.
Mood elevating effect– Massage and other Spa treatments have mood-elevating effects. Adding CBD to various Spa treatments may further have a mood-elevating benefit.
Improved feeling of wellness– Science now understands that being healthy is not enough. Many people are relatively healthy, and yet they feel unwell most of the time. Spa treatments, alternative therapies, and CBD can all help boost the feeling of wellness, ensuring both physical and spiritual health.
Higher client retention rate for Spas– CBD is a new buzzword, and adding CBD to Spa treatments can help increase clientage, enhance client retention rate, and expand the business. Thus, adding CBD to various Spa treatments is commercially attractive.

What CBD Spa Treatments Are There?

There are almost innumerable ways of incorporating CBD with Spa treatments. The reason is simple, most of the health benefits of CBD are exactly the same for which people visit Spas. Moreover, CBD products are available in many different forms, making them easy to incorporate into various treatments.

CBD Massage Therapy

The number one reason for people visiting Spas is to have different kinds of massage therapies. Generally, any Spa would offer numerous kinds of massage therapies like full body, Thai, Japanese massage, Deep muscle pain relief massage, and more. Using CBD-infused oils during massage therapy may add to its relaxing and pain relief effects.

CBD Facial Treatment

Facial massage is another common reason for people to visit Spas. It is not only for relaxation, but also to improve facial skin, reduce inflammation, exfoliation, and more. In addition, CBD is known to have a sebostatic effect and is thus especially good for those living with oily skin or acne.

CBD bath

Almost all Spas would offer different kinds of water therapies. Quite often, they would offer baths infused with various herbs. It seems that adding CBD to these baths can have added health benefits. Moreover, CBD mixes quite well with other herbs.

CBD aromatherapy

In recent years, there has been increasing interest in aromatherapy, which is quite good for reducing stress and improving sleep quality. One can use CBD oil as a part of aromatherapy. It may be even better to combine multiple herbs like lemongrass, lavender, ginger, jasmine, and CBD for added benefits. With some experimentation and better knowledge of various essential oils, Spas can even develop some unique offerings.

CBD Teas, Hot Chocolates & other Refreshments

It is wrong to believe that Spa treatment is just about massage or water treatments. Most Spas would offer other treatments like yoga, reflexology, acupuncture, herbals, and more. In addition, almost all Spas would offer relaxing beverages like lavender, ginger tea, and more.

Therefore, adding CBD teas, hot chocolates, and other CBD-based products to Spa treatments would be an excellent option. Moreover, studies show that CBD may be more effective in some conditions than many well-known herbal remedies.

CBD in spa treatment

What Are Some of The Top CBD Spas to Visit in 2022?

Are you a Spa owner looking to incorporate CBD therapy in your treatments? Or is someone interested in the broader health benefits of CBD? Learning more about Spas that use CBD along with various treatments may help you understand better what to expect from multiple therapies. This may also provide different business insights to Spa owners.

Below are some top-rated Spas that have incorporated CBD in their treatments.

The best in Asia

When it comes to Asia, Thailand is the Spa capital of the continent. Some of the best Spas in Bangkok, Chiang Mai, Ko Samui, and Phuket are now offering CBD-infused teas, baths, and even CBD oil massage. So, next time you consider visiting Thailand, learn more about the Spas that have incorporated CBD treatments.

The best in Europe

Europe is leading when it comes to using various CBD therapies. Thus, there is little surprise that many Spas throughout Europe have incorporated CBD into their treatments. Thus, SchlossSpa in Switzerland was among the first to offer such treatments. Or Aman Spa in the UK provides a range of treatments using CBD. Finally, soul Spa in Malta is among the few that have an extensive focus on the various CBD therapies.

The best of the US

The US has always been a leader in adopting new treatments, research, and innovation. Thus, no surprise that it was among the first nations to legalize CBD. There are just innumerable options in the US like Simply massage, idlipekar wellness studio, Spa Solage at Auberge Resort, and many more.

Surely, it is impossible to cover thousands of Spas offering various CBD treatments, and by doing some Google search, one can always find such a Spa nearby.

If you are in the CBD business or Spa owner and want to know more about how to incorporate CBD into various treatments, contact us.

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8 minute read

How to promote CBD on Instagram?

Updated January 15, 2024

Written by

dr. Preet Sal SB

CBD Health Benefits

Furthermore, to ensure the most recent and relevant data, the content is consistently evaluated against current scientific literature and expert recommendations.

We are now living in the age of social media and thus, a necessity to promote CBD on Instagram. Having a website or using Google Ads to promote your product is just not enough.

The reason is simple: people spend much more time on social media than surfing websites. Consequently, they are increasingly looking for information on various social media platforms.

Some people even seem to trust social media more than websites. This could be due to the personal touch provided by social media platforms. Social media is also much more interactive.

Another benefit of social media is the ease of setup, with no upfront costs. Though most platforms offer sponsored ads or paid advertising, one can still achieve outstanding results through free advertising or regular information posting.

Statistics show that more than half of the global population is using social media now. But more important is the fact that people use social media daily. And they appear to spend more than 2 hours a day. Time spent on social media is several times greater than browsing websites.

When it comes to the choice of social media platforms, Instagram is among the top 5 most popular platforms. It primarily attracts adolescents and young adults. It is said that a picture is worth a thousand words, and Instagram is mostly about sharing images and is less about the text. It seems that ease of use is one of the factors of its popularity.

Our Guide to Promoting CBD on Instagram in 2022

These days, it is possible to start any business solely through social media platforms, even without a website. If one can generate enough followership, it is possible to generate hefty revenues without spending a penny on advertising. Though, yes, getting a considerable number of genuine followers may take much effort and time.

When considering Instagram for the CBD business, it is vital to understand that the platform is highly popular among young adults, especially those below the age of 30. More than half of young adults regularly use Instagram. However, its popularity is also increasing in the older generation, that is, in people aged 40-65.

Instagram could be an excellent place to promote CBD products to health-conscious young adults. However, Meta, the owner company of Instagram and Facebook, also understands its social responsibility. Thus, advertising health products is relatively complex compared to other products like cosmetics or kitchenware.

Is CBD Legal to Promote on Instagram

When we ask about the legality of CBD, we need to understand that though health products are legal to promote on Instagram, but the healthcare industry is relatively more regulated. It means that promoting healthcare products is much more complex than other products. This is true not only for Instagram but other social medial platforms and even for Google Ads.

Instagram and other platforms are so strict about healthcare product promotion because of the health risk posed by some of the products.

So, is it legal to promote CBD on Instagram? Unfortunately, there is no straightforward answer to this. Promoting CBD products on Instagram is possible, but there is a caveat. One cannot mention the word CBD in their posts or hashtags.

The reason is that CBD is related to the marijuana plant. Thus, some wrong people can use the term for advertising high THC products used for recreation.

However, Instagram does allow the use of the term “Hemp” or “Hemp oil,” as it is naturally free of THC. Moreover, laws regarding hemp oil are more transparent, and it is legal almost in every nation.

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What Are Instagram’s CBD Advertising Guidelines

To date, Instagram does not allow the use of the term CBD in posts or hashtags. These limitations are due to its association with the cannabis plant, relation to marijuana, and the ability of some poorly made CBD products to cause euphoria.

Thus, if you mention CBD in Instagram Ads and target young adults, this would generally result in an account block. However, if you mention only CBD but do not target any specific age group, it would result in a warning for violation of privacy policy.

However, using the word Hemp or the term Hemp seed is legal and safe. Moreover, one can promote products in many other ways without mentioning the term CBD. For example, one can share tips regarding overcoming anxiety and provide more information on the website. Thus, gradually taking visitors to the CBD product page.

In short, using the term hemp, talking about various health conditions in which CBD may work (without using the term “CBD”), and other ways of soft selling work.

How To Start a CBD Business on Instagram

So, yes, you can start a CBD business on Instagram if you understand the limitations and know the right way to do it. Just avoid a direct mention of CBD, and focus on soft selling. It means creating posts related to health conditions in which CBD may help—using the term Hemp instead of CBD. Additionally, one can use Instagram to drive traffic to their CBD-related website.

Below are some of the tips or effective ways of getting started with Instagram when selling CBD products:

Non-paid advertisements

It means regular Instagram posts that make the backbone of the platform. One can create content related to the CBD, but without mentioning the term CBD anywhere. Additionally, one can tag people. One can also consider using the term Hemp instead of CBD. Finally, one can tag up to 10 people to increase the outreach of the post.

Another way to increase the outreach is to use hashtags. This helps people find your post when looking for specific topics.

The above are the two ways to promote your posts, but make sure that it should by no means indicate that you are selling CBD products. Once someone is interested in your post, they will find a way to buy your products.

Repost relevant content

It is another way of promoting products. Just share the posts that are relevant to the health effects of CBD. Additionally, you can add a hyperlink to your website to get customers.

It is one of the most effective ways of promoting CBD products. One can create attractive images and infographics related to CBD products. For example, one can share information about the endocannabinoid system and how it helps in various health conditions. Or one can share information about hemp oil, its benefits, and more. One may also use an indirect approach, like sharing tips for overcoming pain and anxiety, and so on.

Hire influencers

Just any influencer would not work. One must find a person with a significant number of followers, a high trust level, and one who is known to promote natural remedies.

Here it is worth understanding again that even influencers cannot use the term CBD but can help bring traffic to your website by recommending your products.

Use brand name/organization name in advertising

Every business has a name. Similarly, giving your CBD products some brand name is a good idea. Thus, for example, you may have a company called “Nature remedies LLC” and a CBD oil product called “Canoil.” Thus, in your posts, you may promote your organization “Nature remedies LLC” or some of its brand names like “Canoil,” but without making any direct reference to the CBD.

Once people learn more about your company or brand, they will naturally understand that you sell a range of excellent CBD products. This will ultimately result in business growth.

Social media marketing is for those who are social and who love posting, sharing information, and participating in various discussions. Therefore, social media advertising is not just about a specific number of daily posts. It is also about engaging with people or the community.

Below is the summary of how to promote CBD on Instagram:

Never use the term CBD in your posts.
Avoid targeting any specific age group.
Share informative posts that do not indicate that you are selling CBD.
Provide health tips, especially discussing health conditions in which CBD can help, but do not mention CBD.
Do not use paid advertising, as early or later. Instagram will discover that you are selling CBD, which may result in an account ban.
You can use the word hemp in your Insta posts.
Use images related to your products.
Use the right kind of hashtags to grab the attention of your target audience.
Go live on Instagram, and share stories regarding natural remedies and even Hemp oil benefits.
Tie up with Instagram influencers.

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Finding the Instagram influencer who can help promote your product must not be an issue; there are many ways to do it. Moreover, you do not essentially need someone who specializes in promoting CBD products. You can also find someone who promotes natural remedies, supplements, health tips, and more.

Below are some of the ways of finding CBD influencers for social media:

Check for the most popular posts for certain hashtags. For example, if your focus is on promoting your CBD product for managing anxiety, look for hashtags like #anxietyhelp, #anxietyrelief, #anxietyfighter, and so on.
Start creating a list of people active on Instagram and promoting natural remedies, and then check the number of followers. Anyone with followers of more than 100 000 may work.
Search for influencers on the Explore page of the Instagram app.
Use paid tools like Shout to search for influencers.
Use google search! It is getting better and can suggest and help identify some of the top influencers in the region.

Where Can I Buy Wholesale White Label CBD

If you have decided to start your CBD business, the next logical question would be where to source CBD products. The most straightforward way of getting started with the CBD business is buying white label CBD products. These are products ready to be sold.

An excellent white-label manufacturer can provide you with a range of products they have ready for supply. Then, after your order, they can just put your label or pack according to your requirement so that the products meet your organization’s needs and look as if your company produced them.

One such organization with a massive range of CBD products is Essentia Pura. Essentia Pura produces all CBD products using supercritical CO2 extraction, and these products are rich in terpenes and flavonoids.

So, if you want to get started with the CBD business, look no further, and contact Essentia Pura.