So, you have finally set up your eCommerce website, started selling the products, done SEO optimization as per the best industry standards and recommendations, and loaded tons of informative materials. PPC for CBD is one of the tools that may provide a much-needed boost to your business
However, this is not enough. It will take months, if not years, of continuous efforts to ensure that your website starts appearing among the top pages on google research. Till then, you will get only a limited amount of traffic.
Seeing traffic growing at the turtle’s pace can be pretty painful, especially when you have put on so much effort and spent many resources developing your online CBD website.
Hence, many people ask if there is a faster way to get more traffic. Well, there is one way of getting tons of traffic in a very short time, which is using PPC (pay per click) advertising. One may use either Google Ads or Facebook Ads to generate traffic to the website.
Google Ads and Facebook Ads are paid services. However, investing in paid advertising makes sense as it can bring much traffic in a short time.
The ABCs of PPC for CBD: What You Should Know
So, what exactly is the PPC (pay per click). As the name suggests, it means that Google or Facebook does not charge you a penny for showing your ads. Instead, you only pay when someone clicks your ads and thus brings that person to your website. This is undoubtedly one of the most cost-effective and efficient ways of advertising.
Once the person clicks your advert, they are redirected to your landing webpage. Whether a person buys your product will now depend on the quality of the landing page.
How much do you pay for each click? It depends on the keywords you target. Google has a free tool called “keyword planner”, which informs the approximate cost of each click. Generally, the cost is a dynamic thing and keeps changing. It means that any keyword may become cheaper or more expensive over time. Google just shows the average price of that particular keyword.
Thus, running on a low budget can choose low-volume keywords, generally costing much less. Some keyword clicks cost several dollars, while others may cost just a few pennies. In Google or Facebook campaigns, one can automate most tasks and even decide the daily budget. Thus, there is no risk that the platform would overcharge you.
What Do We Mean By ‘PPC’?
As already explained that PPC is “pay per click”. It means that Google or Facebook shows your ads for free, but you pay if someone clicks your ad. Once the person clicks your ad, that person is redirected to your website.
Whether you get sales or not will ultimately depend on the quality of the landing page. Studies show that, on average, 3% of people will click your ad on Google, though experts recommend that your target must be 10% or above. If very few people click your ads, it means they did not find your ads exciting or informative enough.
To understand how it looks in practice, let’s say that you start a PPC campaign on Google ads and have a conversion rate of 5%, which is more or less normal. It means that if 100 people saw your ad, out of them, 5 clicked your ad and visited your website.
However, it is worth understanding that not everyone visiting your website will buy the product. So, let’s say that only 10% of those who visit your website buy your product, then the actual conversion rate comes down to 0.5% only.
This means that though PPC campaigns might not be very expensive to run if the landing page is not attractive, one may lose more money than make gains.
What Are Some of The Benefits of Pay Per Click?
Going for a PPC campaign is a difficult choice. However, it does almost guarantee some traffic to your website. How much traffic can you drive from such a campaign would depend on your choice of keywords and budget.
The main benefit of PPC is that you can get a massive amount of traffic almost immediately after starting the campaign. Unlike organic growth, which occurs slowly over the period of months and even years.
Thus, for example, it may take you two years to get 50 000 visitors (a day) to your website without PPC, that is, by maintaining a high-quality website and continually updating it with quality content. In contrast, you may get the same number of visitors through PPC in just about a month or two.
It means that PPC, to some degree, is essential for faster business growth as attracting more traffic to the website through other means is a very slow and prolonged process.
PPC Ads for CBD Products: Top Things to Consider
So, now that you have understood the amazing benefits of PPC Ads, you might like to get started? But, wait, things are not as straightforward as they might sound. Though setting up a PPC campaign is a breeze, one can do it in a few minutes. Even a newbie can learn to set up a PPC campaign after a few hours of online tutorials, but neither Google nor Facebook allows the advertising of CBD products!
Google not only prohibits advertising CBD but even hemp. The process of PPC campaign approval is automated. Thus, it will get disapproved whenever you set up a PPC campaign. Thus, the question arises of why we are discussing the PPC at all if CBD or hemp are not even allowed to advertise on Google or Facebook Ads?
Well, because there is a way out. The only way to advertise your CBD products and bring traffic is through indirect ways. It means that you do not promote or focus on keywords like CBD or hemp. Instead, you focus on health conditions like anxiety, pain, relaxation, natural health, and more.
You cannot use terms like CBD or Hemp anywhere in Google or Facebook Ads. But you can create ads, like “looking for natural anti-stress remedy?” or “Here is the best way to get rid of pain without medications”.
But, wait, there is one more obstacle. Google not only looks at the content of ads, but Google bots will also check the landing page! So, it means that even your landing page should not mention the term CBD or Hemp anywhere in the text.
Thus, the only way to get started with Google Ads and Facebook Ads for CBD products are by creating an ad that discusses various health conditions. Similarly, a landing page should not contain any text suggesting that you sell CBD or Hemp products. However, once the campaign has been approved, you can add images or hyperlinks to your landing pages that take your visitors to the main page of your CBD store.
So, yes, it is complicated but possible to get started with PPC for CBD products. However, it will require some practice and learning through trial and error.
Should I Explore PPC As an Option for My CBD Business?
Though it is difficult for CBD sellers to use PPC to generate traffic and sales, it is possible with some effort. Thus, exploring PPC to boost your business is a good idea. If you cannot do it by yourself, many professionals out there know how to create the right kind of PPC campaigns.
If you are looking for CBD Manufacturers in Europe, we can help you out.