CBD has become a buzz word lately, gathering increasing attention in the business world and press alike. Take advantage of that buzz and start your own CBD business. Never heard of CBD? Well, it is of course the commonly used abbreviation of cannabidiol.
It is a chemical substance extracted from the hemp plant (lat.: cannabis sativa) and is thought to have numerous health benefits.
For example, it is believed to help ease the suffering of people inflicted with a number of serious diseases, such as various types of cancer.
Additionally, CBD also has shown promising results in treating chronic health problems like epilepsy, anxiety, and insomnia. CBD should not be confused with THC (tetrahydrocannabinol), though. The latter is another chemical component of hemp. But unlike CBD, THC is a psychoactive substance that causes the so-called “cannabis high”.
CBD, on the other hand, has no such properties. Thus, legislation against its use is being relaxed in more and more countries.
Why Start Your Own CBD Business?
CBD currently makes headlines all around the world. Particularly in Europe, more and more countries are relaxing their laws regarding CBD. Where legal, products containing CBD can now be freely purchased for therapeutic use and even to self-medicate. As CBD products are taking off big time, they represent a fantastic opportunity for pro-active individuals to get into a lucrative business. There is a proverb which says that “iron must be forged while it’s red hot” – and it translates perfectly to the CBD phenomenon. Eventually, more entrepreneurs will discover CBD products and jump on the business bandwagon. But as of yet, the idea is still relatively new. So, to stick with that proverb, the iron should be forged now; not later. If you start your own CBD business at this point you’ll have a high chance to be among the first. But if you wait for another year or two, you’re likely going to be just one of the countless others.
Industry intelligence from other new product launches in the past suggests that entrepreneurs who get in early usually reap great benefits from their business. Just think about smartphones or even the first vaping pens.
Had you kicked off a business with these early on, you’d be very happy and financially comfortable today. Latecomers, on the other hand, have to battle against the ever tougher competition – and subsequently often falter due to that pressure.
Which Type of CBD Business Should You Start?
A rapidly growing market such as CBD is full of surprises and unpredictable events. The CBD insider 2021 consumer report is a great tool to help you decide how to position yourself when starting a CBD business.
There are two principal options how to start your own CBD business:
You could opt to work for somebody as their agent or affiliate. Or you could go it all alone, being your own boss from the beginning.
Let’s take a quick look at both options:
You could hook up with an established company that has already rolled out its own brand of CBD products; or several. If so, you’d sell or distribute that company’s branded merchandise in return for a sales commission or other financial arrangement.
In other words, you would act as an agent or representative of that company.
But a much better way is to create your very own company and sell CBD products under your own brand name. And at your own profit, mind you! Most developed countries make it rather easy to register a new company. In most cases (and unless you want to go really, really “big”) you won’t even need to rent office space. Registering your home address as your business location is perfectly legit.
How to Sell Your CBD Products
Again, you have a choice between two general paths:
You could open one or several physical stores and stock them with your CBD products, selling them directly over the counter to walk-in customers. To do so will almost certainly require some substantial investment. Not only would you need to rent store space, but you also must put up furnishings and stock the shelves with product.
Then there are monthly utility bills to pay, such as electricity. And if you employ store clerks, they’ll expect reasonable salaries. But in the age of the internet, it is of course quite easy to go the online store route instead.
Design an attractive website in which you showcase your CBD products that visitors can order with a simple mouse click. You don’t even need to hire an expensive web designer to accomplish that task.
There are countless websites that provide design templates that are very easy to use even for absolute novices. Most of them let you use basic design elements for free. If you want something fancier, you’ll have to pay a small fee.
One example of a great do-it-yourself website design provider is Wix. But a bit of googling is going to yield dozens of others that are just as good. Besides helping you set up your website these providers generally also register your domain name and host your website; both at a manageable fee.
Once your online store is up and running, you’re ready to accept online orders and ship them off to your customers.
Creating Your Own CBD Brand
Instead of selling another company’s CBD products, the preferable solution for you is to create your very own CBD brand.
First, you’d need to think of a catchy brand name, of course. It can be as quirky and funny or as respectable and “down to earth” as you like. But whatever you come up with: Your brand name should be memorable and stick to prospective customers’ minds. Another task is to design an attractive brand logo. And developing suitable and attractive packaging is important, too.
Last but not least, you must of course offer a range of unique products in order to start your own CBD business. After all, something has to go into that eye-catching packaging that bears your brand label, right? If you have the skills to accomplish all of that on your own, then fine. If you don’t, you can still cheaply hire people on freelancer websites such as Upwork and others.
But there is an even easier way by using the comprehensive services of Essentia Pura. The Slovenian company is one of the leading CBD product manufacturers in Europe and offers an amazing variety of support options.
For instance, using your product specifications Essentia Pura can manufacture products of any kind for you – CBD oil, CBD extract, CBD isolate or CBD crystals. Or even CBD liquid. The firm also maintains a professional R&D department able to turn your creative brainstorming ideas into any type of packaging that you might need.
And yes, they even can design your unique brand logo for you!
Getting the Products to Start Your Own CBD Business
Essentia Pura’s state-of-the-art factory produces CBD of the highest quality, extracting it from naturally-grown hemp as the sole raw material. Depending on your business model, you can order unbranded CBD oil, isolate or extract from the company in bulk quantities as components for making your own CBD products.
Alternatively, you can discuss with Essentia Pura to manufacture ready-to-market branded products for you. The company will adhere to the exact product specifications that you give them. Or let Essentia Pura’s highly experienced development team create a bespoke brand for you from scratch.
You even could supply them with hemp plants from your own sources, if you so wish.
As you can see, the company is extremely versatile in its all-round approach.
Having a Reliable Supplier is Crucial
A quick internet browsing brings up a multitude of CBD product suppliers from all corners of the world. On closer inspection, many among them may turn out to be mere agents of larger companies. Or they are resellers that market other company’s products.
Yet other suppliers may raise suspicions regarding their merchandise quality, which may well turn out to be sub-standard. It is, therefore, best to put your trust in a reliable supplier with a proven track record.
Essentia Pura manufactures all its CBD products in its own factory. Nothing is purchased from third parties. That gives Essentia Pura full control over its product quality, which is constantly assessed and verified in the firm’s lab.
All hemp plants the company uses in the extraction process and subsequent manufacturing of CBD products have been grown naturally.
No chemically synthesized substances ever find their way into Essentia Pura products. Merchandise such as CBD isolate or CBD crystals are guaranteed by the company to be of the highest purity grade achievable with current technologies.
This gives customers the confidence that they always will receive top-notch supplies.
Essentia Pura, Your One-Stop CBD Partner
If you want to start your own CBD business, Essentia Pura is the perfect choice to be your one-stop partner.
Whether you order white label CBD products such as isolate, crystals or oil in smaller quantities or in bulk, the company lends you the same high level of support.
And if you have toyed with the thought of establishing your own brand, there is no easier way than to simply get in touch with Essentia Pura. The company’s dedicated support team is eager to discuss your requirements. They will take you through all steps of making your own CBD product brand become a reality.
From determining a suitable product range to devising a logo and packaging that effectively communicates your brand image: Essentia Pura is there for you.
Best of all, you can always rest assured to receive uncompromising quality and high attention to detail.